Almost all of millennials — the largest group of homebuyers — begin their real estate journey online, according to a 2017 study by the National Association of Realtors. However, 7 percent of Realtors don’t use social media, and 10 percent are uncomfortable using it. If you’re not using social media as a real estate agent, you’re missing out on a huge pool of buyers. Today, real estate and social media go hand in hand. Here are 10 social media myths that real estate agents should debunk. 1. Social media will take too much time The key to a strong social media presence is not to spend all day posting; instead, it’s the consistency of your posts. When crafting your social media marketing plan, use resources that will aid in the consistency and timing of your posts while saving you many hours. I would recommend a scheduling service like Hootsuite or Buffer. That way, you can create your social media posts ahead of time and have them post automatically based on your desire…
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