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NYT’s real estate section puts 3-D home tours front and center on property listings

Property search sites that support 3-D home tours generally give the tours a secondary position on listings, choosing to feature property photos most prominently.But the New York Times is placing the tours front and center on listings in its online real estate section. The decision underscores growing industry confidence in the power of 3-D marketing, coming shortly after realtor.com integrated 3-D tours […]

The barn that would make Old MacDonald jealous

Old MacDonald had a farm, and on that farm, he had a home theater, heated saltwater pool and luxurious guest house. Sounds a bit different from the old nursery rhyme, huh? One of the most popular listings on realtor.com this week is a 6,018 square-foot barn situated on 16 acres of lush fields and pastures […]

Real estate industry, the choice is yours: Opportunity or train wreck

In Northern New Jersey’s quaint town of Madison, Realogy runs its global real estate operation in a nondescript suburban business park. Located at 175 Park Ave, the 15-acre facility offers its employees ample outdoor parking with VIP underground spaces for its executives.Employees and guests, who enter through a spacious and pristine lobby, are greeted by […]

Inman announces agenda for Connect San Francisco 2017

The agenda for Inman Connect San Francisco, which includes more than 150-plus sessions covering the most timely, thought-provoking and informative topics in real estate, is now live. There’s plenty of fodder for everyone — agents, brokers, marketers and tech executives alike. During the week-long event, August 7-11, attendees will gain insights into the trends taking over the industry and get […]

America’s most and least desirable celebrity neighbors, ranked

Whether living next to an A-lister is your dream come true or worst nightmare, there are probably some stars you’d rather post up next to than others. A survey by Zillow had a little fun with this “what if” scenario. According to the findings, the Obama family should take comfort knowing that they’re bound to fit into their […]

Daily market update: April 12, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news: Tuesday, April 11 Zillow Mortgage Rate Ticker The 30-year fixed mortgage rate on Zillow Mortgages is currently 3.84 percent, unchanged from this time last week. The 30-year fixed mortgage rate hovered around 3.86 percent for most […]

Does owning a home mean you’re an adult? Millennials think so

Have millennials who have been slow to jump onto the housing ladder finally figured out the path to wealth their parents followed?The latest survey from Bank of America (BofA) suggests they believe so — and that they are moving happily along their way toward being for-real, big boy (or girl) grownups.Indeed, the survey by GfK […]

5 things picky millennial homebuyers want

It’s become a common perception among real estate agents that millennial renters may be the toughest people to sell. They’re younger and are understandably more intimidated by the responsibility of owning a home, including the huge financial investment, potential repairs and autonomy. More millennials are choosing to rent than buy. They tend to prefer the […]

MailChimp-Facebook Ads merger streamlines agent marketing

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.MailChimp has been adding integrations for the last few years, evolving from an email and newsletter generator into a more robust platform for e-commerce.Along the way the company has forged partnerships with Shopify, Salesforce, Google and Eventbrite, […]

3 steps to getting more real estate website traffic

The internet is a powerful way to get new clients for your real estate business. Unfortunately, some real estate agents are using internet strategies that do more harm than good. Moreover, there is so much conflicting information out there. Therefore, I decided to show you a breakdown of the common misconceptions and strategies that work. […]

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