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Golden State Warriors’ Draymond Green ‘hosts’ an open house

Golden State Warriors All-Star Draymond Green should probably stick to basketball. That becomes abundantly clear in realtor.com’s latest “My Home Court” hidden camera ad campaign, in which the six-foot-seven forward poses as a real estate agent and pretends to host an open house under the supervision of Pacific Union International listing agent Teresa Baum. A […]

How one agent uses ‘feeder markets’ to snag high-end clients

When Lisa Kudrow (yes, of Friends fame) and her husband, Michel Stern, were gearing up to sell their condo in Park City, Utah, there was really only one agent who was right for the job.That would be Paul Benson, the Engel & Völkers team lead who’s the go-to agent if you want to sell a home […]

Daily market update: April 14, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news: Thursday, April 13 Mortgage Bankers Association (MBA) Builder Application Survey Mortgage Bankers Association (MBA) Builder Application Survey (BAS) data for March 2017 shows mortgage applications for new home purchases increased 6.7 percent compared to March 2016 […]

5 trends shaping 2017 spring homebuying season

“What do buyers want?” It’s a simple question with a complicated answer, but realtor.com is making it a bit easier on agents during this red-hot spring buying season by identifying five major trends buyers are pining for. Large backyards, updated garages and kitchens There are plenty of home improvement trends, such as shedquarters, man caves, private […]

Why the best real estate agents are the ones no one hears about

Are real estate agents selling or counseling? Are they expected to be cheerleaders or shepherds; to paint the “happily ever after” or “be careful” picture? Having almost three decades of appraisal and sales experience allows me to offer the opinion that the number of agents filing the role of “counselor” are few and far between. […]

Why US luxury agents should be educated beyond the border

Luxury real estate is my life. It’s in my blood as my family had a very successful luxury real estate company. But, like so many others, I did not realize real estate was my passion at first. I needed to get away from what I knew. I went to college and got a post-graduate degree […]

New competitor on the Facebook Messenger chatbot scene: HomeHawk

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeHawk is a Facebook Messenger bot for real estate search. Platforms: Facebook Messenger, browser and apps Ideal for: Tech-savvy agents at all levels seeking warm leads; agents interested in chatbot technologies Top selling pointsRobust knowledge base […]

3 tips to stay on track for your 2017 taxes

Spring is a season filled with optimism and new beginnings. With our 2016 taxes all but behind us, we can now shift our focus to improving next year’s tax filing. It’s not too late to become more organized. Organization with respects to your real estate business will help ensure compliance with applicable tax laws and […]

Crazy Sh*t In Real Estate Episode 23: The twisted tryst

Reposted with permission — show notes and credits available here. How do you think your sellers would feel if they found out two agents were “getting frisky” in their home? Less than thrilled? Listen in to hear Sunny Lake describe how her seller reacted when two agents were caught getting down in a property they […]

How a Minneapolis real estate rookie closed over 75 sides in 2016

In real estate, the search for top producers’ “secret sauce” won’t close deals. That’s what Twin Cities-based Amanda Le would tell you.Given her March 2015 entry into the industry, you might call Le a rookie, though her track record says otherwise.In her first 10 months, the Keller Williams Realtor sold 18 houses as part of […]

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