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How going digital improves your bottom line

ERA Evergreen broker/owner Michael Gonzalez was walking through an Inman Connect conference in 2011 when a bold thought popped into his head: throwing all his office’s paper in the trash. “That was about six years ago, and we’ve never looked back or regretted it,” he said, naming printing, scanning, storage and buying paper as just […]

Daily market update: April 17, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Friday, April 14 April 2017 Re/Max National Housing Report Home sales were 6.6 percent higher than the nine-year-old report’s previous March record set in 2016. Thirty-eight of the 53 metro areas in the report showed year-over-year […]

Everything real estate agents need to know about open houses

An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time.However, many […]

Why rising prices don’t discourage prospective buyers

For renters hoping to purchase a home, saving for a down payment is as great a challenge as ever, but rising home prices are making it even harder for many to save what they need to get into their first homes.   Zillow’s new Home Aspirations Report found that two out of three renters (67.9 […]

How long does it take for real estate newbies to get started?

When I sit down with new agents for training and we start delving into the “meat and potatoes” of getting their business set up, almost every single person is extremely disappointed when I tell them it could take them six months to a year to set up the pipeline of transactions. New agents are so […]

IQDial, automated dialer software, tracks down missing prospect data

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IQDial is automated dialer software. Platforms: Browser-based; mobile or desktop phones Ideal for: Agents and teams who value cold calling; new agents learning sales Top selling pointsThree calls at once Call control Finds missing data on contactsTop concernsThe […]

How to get leads through hyperlocal geographic marketing

Whether it’s where you live, play or want to be — what if you picked an area of the community to become an active member, and then turned those connections into business? Kymber Lovett-Menkiti explains this effective marketing strategy, which her company uses in the Washington, D.C., market…. Source: click here

Your one-dollar pricing mistake just cost your sellers thousands

The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings?A constant topic of conversation on my company’s group coaching calls is how to price properties correctly. A few days ago, I spent […]

Crazy Sh*t In Real Estate Episode 24: Fundraising on the fly

Reposted with permission — show notes and credits available here. Would you tap into your network to scrounge up $1.2 million in 48 hours for a client looking to convert on a short sale? That’s what this week’s guest Tim Hur did! Listen as Hur explains how he was able to orchestrate the miraculous deal […]

Trulia’s latest ad campaign focuses on neighborhood data

A woman is excited to find an open house in what she thinks is a convenient location — but the traffic, crime and weather she encounters upon arriving give her second thoughts. A family walks up to a home they’re hoping to buy — only to be entirely put off by the, um, unusual next-door neighbors. […]

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