Zillow’s newest ad campaign, “Finding Home,” shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home. Zillow says the ads are based on real stories from employees and users and leverage survey data from the […]
The 10-year T-note and mortgage rates have reached post-election lows, 2.20 percent and 4.00 percent respectively. What in the world are we doing down here? The 10-year T-note in the last year. A perfect chart set-up for further decline, but the Fed is coming. Ignore the Trump Trade. Extend the up-trend July-November in straight line, […]
BoomTown wanted to understand the habits, tactics and routines that the industry’s most successful agents practice to achieve success. So we turned to our clients — many of whom are among the nation’s top teams and agents ranked in Real Trends’ latest “The Thousand” report. After countless phone interviews, face-to-face meetings and emails, we noticed […]
“Do you have any interest in selling? My contact information is attached.” A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St. Louis, is finding some success with a text campaign he recently launched. The marketing effort was designed to identify potential sellers in the […]
We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Monday, April 24 Black Knight Home Price Index Report At $268K, the national-level HPI hit a new post-crisis peak in February, marking a 1.0 percent gain in home prices since the start of the year Washington […]
If you haven’t started thinking about your Fourth of July event, then you’re probably not expecting hundreds of people to show up. However, if you’re Amy Parry, CEO at Closing Alliance and party person extraordinaire in St. George, Utah, then you know that a big turnout requires planning — lots of planning. Parry had about 600 people […]
Agents and founders of Seaport Real Estate Group in Old Lyme, Connecticut, Byron Lazine and Tim Bray talk inspections, and when agents should be present. According to Lazine, 99 percent of the time, there’s no need for the listing agent to be there. But for buyers, it gets a little trickier. One on hand, some […]
Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation. In this podcast, guest Bo Apele shares five landing page tips he uses to achieve incredible success with this marketing strategy. […]
As Realtors and fiduciaries (and I firmly believe we should behave as such), we are often faced with situations that put us in the precarious position of an ethical dilemma. In a world of contracts, disclosure law, negotiations, profits, losses and people, you do not have to sell real estate for very long before the interests […]
Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and Million Dollar Listing to fiction, and — on a more serious note — the importance of creating a […]
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