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Why you shouldn’t fear an explosion in rates

The 10-year T-note and mortgage rates have reached post-election lows, 2.20 percent and 4.00 percent respectively. What in the world are we doing down here? The 10-year T-note in the last year. A perfect chart set-up for further decline, but the Fed is coming. Ignore the Trump Trade. Extend the up-trend July-November in straight line, […]

New Zillow ad campaign tugs at the heartstrings

Zillow’s newest ad campaign, “Finding Home,” shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home. Zillow says the ads are based on real stories from employees and users and leverage survey data from the […]

Lessons on responsiveness from the team that contacted 15,028 leads

BoomTown wanted to understand the habits, tactics and routines that the industry’s most successful agents practice to achieve success. So we turned to our clients — many of whom are among the nation’s top teams and agents ranked in Real Trends’ latest “The Thousand” report. After countless phone interviews, face-to-face meetings and emails, we noticed […]

Agent’s text message marketing experiment elicits that rare thing: A response

“Do you have any interest in selling? My contact information is attached.” A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St. Louis, is finding some success with a text campaign he recently launched. The marketing effort was designed to identify potential sellers in the […]

How to throw a community party that’ll raise your local profile

If you haven’t started thinking about your Fourth of July event, then you’re probably not expecting hundreds of people to show up. However, if you’re Amy Parry, CEO at Closing Alliance and party person extraordinaire in St. George, Utah, then you know that a big turnout requires planning — lots of planning. Parry had about 600 people […]

Daily market update: April 25, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Monday, April 24 Black Knight Home Price Index Report At $268K, the national-level HPI hit a new post-crisis peak in February, marking a 1.0 percent gain in home prices since the start of the year Washington […]

5 tips to take back real estate lead generation with killer landing pages

Creating killer real estate landing pages is a lot easier than you might think. Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation. In this podcast, guest Bo Apele shares five landing page tips he uses to achieve incredible success with this marketing strategy. […]

When should agents attend the home inspection?

Agents and founders of Seaport Real Estate Group in Old Lyme, Connecticut, Byron Lazine and Tim Bray talk inspections, and when agents should be present. According to Lazine, 99 percent of the time, there’s no need for the listing agent to be there. But for buyers, it gets a little trickier. One on hand, some […]

3 ethical tests to guide you through real estate’s toughest dilemmas

As Realtors and fiduciaries (and I firmly believe we should behave as such), we are often faced with situations that put us in the precarious position of an ethical dilemma. In a world of contracts, disclosure law, negotiations, profits, losses and people, you do not have to sell real estate for very long before the interests […]

What’s one thing every new real estate agent should know?

Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and Million Dollar Listing to fiction, and — on a more serious note — the importance of creating a […]

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