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What it takes to invest in real estate when you have a full-time job

If you are considering investing in real estate while maintaining a full time job, don’t fret. You are not alone. In fact, when scouring the internet for blog posts, forums, and articles regarding how to get involved with real estate, you will find that many top investors got their start exactly the same way. If […]

Stop throwing away your brokerage’s most important asset!

As a brokerage executive, it’s your job to know everything about your business: consumers, agents, listings, the market. This intelligence is the life-blood that enables your organization to drive more transactions, recruit more effectively and improve your strategic position. So let’s test this: How many active listings does your brokerage have today? You probably answered […]

5 steps to building a following on Facebook and LinkedIn

Keeping up with social media can be overwhelming, so I’ve developed what I call the “Holy Grail” of Facebook and LinkedIn, specifically, to make it easier for you. Whether you use these platforms sparingly or on a regular basis, these five tips will get your pages seen. 1. Genuinely believe you have something to offer […]

An indie broker talks tech, trends and creation

Raj Qsar is the principal/owner of The Boutique Real Estate Group and spends much of his time traveling to far flung destinations educating those in the real estate industry on the finer points of effectively using technology and social media. The Southern California-based influencer will take the stage during Inman’s Indie Broker Summit on Monday, August 7 to address […]

Investorist puts new construction in the global spotlight

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Investorist is an international new construction marketplace and transaction management tool. Platforms: Browser-based; mobile-optimized Ideal for: Agents who work with international buyers, new developments and high-rise builders. Top selling points Targeted specifically at new construction Excellent […]

4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads. Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents. More often than not, the agents who fail at email marketing do so because they don’t put enough thought […]

How women brokers are reinventing the rules of leadership: Part 1 of 2

Much ado has been made about the fact that the top leadership positions in real estate are primarily held by men. Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at […]

NAR comes out swinging against Zillow Instant Offers

Hordes of angry Realtors have called on the National Association of Realtors to come out swinging against Zillow Instant Offers, the pilot program that lets consumers request quick offers from investors. In response, the trade group has started disparaging Zillow Instant Offers, emphasizing its continued support of and doubling-down on its mission to broadcast […]

How Lady Gaga and Tony Bennett are about to change your real estate business

There are some known facts in the real estate industry: The average age of a real estate agent (58 years old) is significantly higher than that of a homebuyer (32 years old). The industry is challenged to attract young professionals. The generational divide has never been more significant or more discussed. Technology and communication channels […]

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