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Haute houses and food porn: A real estate agent’s double life

Real estate is Max Shapiro’s bread and butter. But on the weekends, the 33-year-old Westside Estate Agency agent serves bread and butter as part of a 15-course gourmet meal at Oxalis, his underground restaurant. Max Shapiro During the week, Shapiro serves clients out of WEA’s Beverly Hills office in addition to Bel Air and along […]

Daily market update: June 7, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, June 7 A Seller’s Market? Consumers Express Diverging Sentiment on Home Buying and Selling in May The Fannie Mae Home Purchase Sentiment Index® (HPSI) decreased 0.5 percentage points in May to 86.2. The slight decrease […]

Why people are the best marketing tools the world has ever seen

Bill Svoboda, co-founder of CloseSimple, believes that a good party advertises itself. We caught up the serial entrepreneur to get a sneak preview of the advice attendees can expect to gather from his session. We know he will turn up the stage with his infectious positivity along with his secrets on how to approach customer care in an e-commerce world. “I’m […]

Trulia study: Neighborhoods with high ‘Pride Scores’ show increased demand for housing

In 2012, the premium to live in a neighborhood with a high “Pride Score” — a ZIP code in which a significant portion of the population comprises same-sex couples and single people searching for same-sex relationships on dating websites — was $209 per square foot, $47 higher than the respective metropolitan median value. But since […]

Does the public still want real estate agents?

I started working in real estate back in 1995 — one year before was founded, nine years before Trulia (2004) and 11 years before Zillow (2006). Along the way, I’ve seen providers, sites and tests come and go, and each had been accompanied by some fear from agents and Realtors who thought they’d lose […]

What happens to the real estate market if mortgage rates go up?

The mortgage rates in Europe and the U.S. have been declining in recent years and finally fell to a record low in 2017, while property prices have been quickly increasing. In 2015, the Federal Reserve System (Fed) began gradually increasing the refinancing rate. Many assume that the mortgage burden will also increase, putting pressure on […]

The first 3 things you notice in a home

So many elements of a home can impress or disappoint a buyer immediately. Two agents share their different takes on the ones that strike them first…. Source: click here

How to earn more while selling less real estate

Would you consider implementing a real estate team structure that allowed you to earn more while selling less? Recent podcast guest Jeff Cohn of Berkshire Hathaway HomeServices decided to do just that, opting for the real estate CEO model over the more commonly used real estate team options. It’s worked out well for him, to […]

How virtual staging sells properties stuck on the market

Alyssa Morgan Brinegar It can be difficult for a buyer to get over an unsightly paint color, let alone envision a space with tasteful furnishings or new flooring. And many online real estate consumers who see a property with forlornly empty rooms will move on swiftly to homes that work harder to catch their eye. […]

Remember, there is luxury real estate outside the U.S.

I was recently in Barcelona for meetings with those who run Coldwell Banker companies across Europe and the Middle East, and I really enjoyed the vibrant city and the conversation surrounding luxury real estate. Role of younger generations in the growth of luxury real estate I had the opportunity to share my belief that luxury […]

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