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Opportunity knocks for real estate agents to advise homebuilder clients

Realty agent Whitney O’Reilly has a new role, and it’s one she thinks other licensees might want to consider. O’Reilly was recently named New Home Advisor at Inspired Homes, a production homebuilder in Jefferson County, Missouri, and the greater Kansas City area. In her new post, the 25-year-old agent will help match buyers to the […]

Amazon poised to debut real estate referral service

Amazon appears to be preparing to offer consumers the option to hire real estate agents through its professional services marketplace, likely in exchange for referral fees. The service would mark the entry of yet another internet behemoth into the real estate marketing space, joining Facebook and Google as a potential source of business for agents. […]

Daily market update: July 11, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, July 11 CoreLogic Loan Performance Insights through April 2017 “Most major indicators of mortgage performance improved in April, showing that the market continues to benefit from improved economic growth and home prices increases,” said Frank […]

Inside LeadingRE, an exclusive network of indie brokers

Agents looking to hitch their wagon to the right brokerage might ask about culture, mentorship, educational resources and tech tools — all elements that many independent brokerages have found ways to offer at the same (or even greater) level than their franchise counterparts. But what about the networking, the cross-country connections and — most importantly […]

If you want your real estate listing to go viral … add a toddler?

Real estate agents use all kinds of marketing tactics to sell a home — listing videos, open houses, 3-D virtual tours, staging, social media campaigns and HGTV-worthy professional photos, just to name a few. But as it turns out for one Australian family and their agent, Rebecca Halit, all it took was one precocious and […]

What’s holding you back from accomplishing your real estate goals?

Lead generation, networking, marketing campaigns, continued education, open houses, blogging, learning new technology, meeting with clients, keeping up a social media presence — we can often get bogged down with too many paths to take and too many directions. How do we prioritize our workload? What’s really holding us back? In this clip, we share […]

How to avoid misinterpreting text messages in real estate

The topic of today’s video comes from a friend of the show. He said one of his agents get really upset when a client doesn’t email or call back. This person has trouble misinterpreting long response times on text messages. With the nature of text messaging and email, you can think someone is going one […]

4 strategies for keeping your real estate pipeline full — regardless of the market conditions

The current real estate market is thriving: Sales are high, and home prices are increasing. According to the National Association of Realtors (NAR), existing-home sales were at a seasonally adjusted annual rate of 5.57 million in April 2017, a 1.6 percent increase over April 2016. At the same time, the median existing-home sales price increased […]

Truepad home search portal promotes agent market expertise

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Truepad is a Chicago-based home search portal that uses agent-supplied data to crowdsource home value and rank quality of available listings. Platforms: Browser-based Ideal for: All agents Top selling points Agent-oriented portal; promotes agent market expertise […]

Video listings: Why every real estate agent should be doing them

Should you shoot a video for your listing? The answer is simple: yes, yes, yes! Peter Lormier of PLG Estates explains why every real estate agent should be doing video. There’s a statistic going around that says that 90 percent of sellers want video listings and only 10 percent of agents actually do them. So what […]

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