Last week, we discussed the DISC personality types. Now I am going to share a very simple principal that speaks to the psychology of a cold call. Do you remember when you were 8 years old? We never had stress; we were never tired. We could go to bed 2 a.m., wake up at 7 a.m. […]
Real estate brokers and agents have a plethora of CRMs to choose from, and even more website providers. But before you switch, make sure the change-up won’t leave your contacts and data wafting in the wind without the features they’ve come to know and love in your current systems. As a small business, the cost […]
The sellers have decluttered, painted, made repairs and spiffed up the landscaping. The curb appeal is at its best. After the long process of getting the home listed, the for sale sign is up. Now what? Here are 11 things you should always tell your sellers to do once the for sale sign is in […]
Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack. Over my 30-plus years in the industry, I’ve been affiliated with several of the major brands in […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Home Previewer by Clayton is an augmented reality-based app that lets users view and tour a new home on vacant land. Platforms: iOS Ideal for: Agents who specialize in new construction; agents familiar with manufactured and […]
Great deals are rarely listed on the MLS as a great deal — especially in a seller’s market. They are often deals that have been crafted through the strategic efforts of the buyer’s agents and listing agents. Use these five tips to get a great deal for your buyers. 1. Know the market If you […]
Quiet on the surface, still. The 10-year T-note opened last week at 2.39 percent and is finished at 2.32 percent. Mortgages remain stuck at 4.125 percent. The Dow set another record high, ho-hum, beginning Monday at 21,386, ending at 21,621 — the gain entirely within 15 minutes of the release of Chair Yellen’s peaceful semi-annual […]
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