When the rate of homeownership is at a 50-year low, but people of all ages and ethnic backgrounds continue to say that owning a home is part of their American dream, it’s no wonder that real estate agents and brokers have questions about the future of homeownership. Mark Fleming and Odeta Kushi, economists at First […]
Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices. Steve Jolly, an agent who has perfected the art of email marketing, can explain how. In this post, we’ll explore a few of the ways Jolly writes engaging emails with high conversion rates. […]
You’ve probably heard the phrase “net neutrality” by now — but do you know how the concept (or its disappearance) could affect your real estate business? In June, the National Association of Realtors (NAR) joined a coalition of businesses and public interest groups working to preserve rules surrounding the Open Internet, also known as net […]
For over 40 years, real estate franchisor ERA has formally promised thousands of homeowners that it would buy their homes if the brokerage’s agents failed to sell the properties on the open market. But not once during the last 15 years or so has ERA had to bite the bullet, said ERA CEO Sue Yannaccone. […]
Between the opportunities for authentic video, crazy filters, targeted geofilters — and now Snap Maps — Snapchat is where it’s at, just ask any millennial (or anyone trying to market to millennials). But the platform has grown beyond that niche usage among the most obvious demographic. Indeed, there are 3 billion snaps sent every day. In North […]
There are a lot of real estate agents who do not hire professional photographers. Peter Lorimer of PLG Estates doesn’t agree. Here are his thoughts on why you absolutely must use a professional photographer for your listing photos. Ten years ago, when the internet was just starting to be used in real estate, photographs didn’t […]
Nestled in the cliffs of Lake Tahoe’s glistening north shore is Crystal Pointe, a 5.14-acre legacy estate boasting 16,232 square feet of living space that includes the main residence, beach house, guesthouse and caretaker’s apartment. This hillside haven is sprawled across 525 feet of Tahoe’s scenic lakefront and features two glass funiculars, eight bedrooms and […]
Snapchat is often characterized as a social media platform. That’s sort of accurate — Snapchat is first and foremost a messaging platform like, Facebook Messenger or WeChat, that happens to have a very social component to it. The parent company, Snap, Inc. has defined itself as a camera business stating that it believes that “reinventing the […]
Reposted with permission — show notes and credits here. Chase after your seller’s dog running down the street, or show the home to potential buyers? No one really thinks they’ll ever have to make this choice with the exception of today’s guest, Chris Donaldson. Leigh Brown is a full-time residential Realtor, speaker, coach and smartass. […]
Tallahassee, Fla. (July 17, 2017) – Inman® announced 12 additional companies that will be sponsoring Inman Connect San Francisco, Aug. 7-11, 2017. Inman Connect is a week-long event that will drive more than 4,000 real estate professionals to suit up for change in the industry. Featuring critical, inspiring keynotes from Platon — world-renowned, award-winning photographer […]
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