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Roundup Valley Ranch listing video features the music of Elton John

Ever wondered where artists get their inspiration? If you’re songwriter and visual artist Bernie Taupin — perhaps best known for his 50-year collaboration with pop singer Elton John — then you consider Roundup Valley Ranch “incredibly inspirational.” Taupin talks about the creative work he did at the ranch, where he’s lived since the 1980s, in […]

Check out loanDepot’s very SoCal plans for its ‘mello Innovation Lab’

LoanDepot’s “mello,” a proprietary end-to-end digital lending platform, is getting its own Irvine, California-based tech campus dubbed the “mello Innovation Lab.” Launched in March, mello came to life after 18 months of work and has been an $80 million investment for the company. At the time of its release, loanDepot teased plans to build a […]

NAR CEO Bob Goldberg readies to ‘embrace disruption’ on his first day

Today is Bob Goldberg’s first day as CEO of the National Association of Realtors, and he wants the trade group’s 1.2 million members to know his tenure is not going to mean business as usual. In public statements so far, as well as a video published today, both NAR and Goldberg seem acutely aware of […]

Crazy Sh*t In Real Estate: Needy buyers got you down?

Reposted with permission — show notes and credits here. Managing the relationship between developers and agents is critical. In this episode, Leigh Brown’s guest, Gary Balanoff, talks about the time an indecisive couple asked him to see more than 80 homes before making a decision that would cost him his commission and a little bit […]

Turn views into closings: 3 ways to generate leads from video

Video can elevate your branding, spark conversations and even generate new business. It’s no longer the future of real estate marketing. It’s how people today are consuming information, and it’s quickly becoming the preferred form of content. If your goal this year was to capitalize on the power of video, then you might have started […]

How to win over FSBOs through education

How do you communicate with people when it comes to FSBOs? Why is it so crucial that you don’t make the seller feel like they are wrong? In this clip, you’ll learn about Tom Miller’s FSBO strategy and why it’s so successful. “Never make them wrong. The client isn’t wrong to sell their home; it’s their […]

6 reasons ‘testing the market’ is a seriously flawed idea

The listing presentation was going well. The sellers loved my approach to property prep. They were pleased with the marketing plan and advertising collateral. Just as I was getting ready to have them sign the listing agreement, they said, “About the price … we want to ‘test the market.’” The concept of “testing the market” […]

Why you should scrap your business plan today

You probably have a business plan, but do you have a personal development plan? Your business plan has a capacity — you. The only way that you can increase sales and grow your business to new levels is to focus on developing yourself personally and professionally. Spend time focused on growth, and watch everything in […]

When happy hour is market power: Agent’s social club heats up Miami neighborhood

You could say Elliot Machado is the champion of Brickell, his chosen real estate market and a bustling urban neighborhood in Miami. A financial district of the city, Brickell is home to a number of banks and high-profile company offices including Facebook, Spotify and Expedia in its downtown location. Elliot Machado The One Sotheby’s International […]

Strengthening U.S. dollar constricting foreign homebuyer affordability: Zillow

In July, Juwai released a study that predicted 2017 Chinese residential real estate investment would drop from its 2016 peak of $101.4 billion to $80 billion for a number of reasons, including Chinese restrictions on the transfer of capital overseas, foreign buyer restrictions and taxes in some key markets, and gloomy forecasts about the Chinese economy […]

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