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Pocket listing service aims to enhance agents’ value

One problem with pocket listings — for-sale properties held off the multiple listing service (MLS) — is their limited reach. Getting these homes on the radar of all agents who might have ready and willing buyers can be next to impossible. That’s why Beverly Hills, California Realtor Christopher Dyson has launched ThePLS.com (The Pocket Listing […]

Why you should never, ever let buyers take possession before closing

Your buyers are about to close on a vacant house and must be out of their current property no later than the end of the month. There’s a delay that will push closing back to the third of the next month. What harm could come of letting the buyers take possession a few days early? […]

Top real estate web design trends making their mark on 2017

We’re officially more than halfway through the year. This is always a good time for companies with a website to stop and reflect on the web design trends that have come forth thus far, as well as which ones should be implemented moving forward. Before we get into trends specific to 2017, I feel it […]

Coughing up commission to save a deal: 6 things I learned

Your listing has been on the market for 60 days. Finally, you get an offer. The sellers aren’t thrilled, so they counter for $3,000 more. The buyers accept. Everyone is on pins and needles as you wait for the appraisal. Your heart sinks. The appraisal is a mere $3,000 lower than the accepted offer. What […]

6 factors that influence a home’s value

Trying to price a home accurately, whether you’re preparing to sell a house or you’re ready to make an offer on one, is challenging. Even if you’ve had experience in the real estate market, home prices can differ substantially from your initial evaluations. Effective home valuations make the home selling process faster and less stressful, […]

Gary Gold: Too much of a good thing hurts your real estate business

If you’re a normal, even-keeled real estate agent, this video isn’t for you. However, if you are extreme in any way — creative, anal retentive, super organized, overly type A — take note. Reality check: Too much of a good thing is bad. It’s bad for you, and it’s bad for your business. I spent […]

RealtyFlux: A compliant, easy way to generate seller leads via text message

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. RealtyFlux is text message marketing and lead response software. Platforms: Browser; mobile-optimized Ideal for: All agents, teams looking to augment lead response times Top selling points Intuitive admin tools Easy campaign creation and control Delivery of […]

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