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Zillow Instant Offers expands to Phoenix

SAN FRANCISCO — Zillow Group will expand Zillow Instant Offers, a pilot program that helps homeowners to sell directly to investors, to Phoenix in mid-September, Zillow COO Amy Bohutinsky said on stage at Inman Connect. In an interview in front of more than thousand industry professionals, she also left open the possibility that Zillow Group […]

What to do when agents don’t fit your brokerage model

A one-size brokerage model does not fit every agent’s needs. That was a key message from Sherry Chris, CEO of Better Homes and Gardens, at ICSF Broker Connect this week. Three different style brokerages — 100-percent-commission brokerage, Signature; progressive traditional agency, Coldwell Banker King; and tech startup, Door — faced off to talk about how […]

Scared of video? Overcome post-production woes with these 5 tools

SAN FRANCISCO — Do you ever feel like you’re just not ready to hit the record button — ever? A lot of real estate agents are afraid of shooting video because they simply don’t want to put out a poor final product. Laura Monroe and Jeff Lobb have the top five tools for you to […]

How to create Snapchat content that’s engaging

SAN FRANCISCO — “Real-time visual communication is a fundamental shift in how we will be connecting with people and sharing our brand in the future,” said Chelsea Peitz, director of social strategy with Fidelity National Title at Agent Connect, part of Tuesday’s Inman Connect programming. Before Snapchat, we’d never been able to share in real time or […]

What’s on Redfin CEO’s mind after IPO?

SAN FRANCISCO — Redfin CEO Glenn Kelman has tried not to let the company’s recent IPO go to his head. He wants to stay focused on improving a business model that is still far from perfect, he said on stage at Inman Connect. “It’s taken years, and we’re halfway done,” he said. “We have a […]

How to overcome your human fallacies to reach your full potential

Vivienne Ming SAN FRANCISCO — Theoretical neuroscientist, entrepreneur and technologist Vivienne Ming didn’t graduate from college on her first try. “After years of struggling through school, I finally flunked out,” she shared on the main stage at Inman Connect San Francisco. In 1995, she was homeless, living in her car and the owner of a […]

What one real estate team leader learned from her epic failure

SAN FRANCISCO — On Aug. 15, 2016, Seattle real estate team leader Vija Williams went to the office like any other day. Except on this day, she lost $10 million in business. This was the story of epic failure that Williams shared with the audience at Inman Connect. Vija Williams Almost a year ago, Williams’s team […]

Robots vs. real estate agents: Surviving an automated future

SAN FRANCISCO — An open house with $1 sensors in every room ensuring that browsers opening up closets and cabinets aren’t taking anything with them. Peace of mind when you’re signing a real estate contract that it is along the same lines as other contracts in your market (and that the terms are best of […]

The Braveheart approach: risking it all in business

SAN FRANCISCO — For David Smith, real estate is simple — “[It’s] people over property,” he said to the crowd of eager listeners at Inman Connect. Smith transitioned to real estate this year after being a pastor, something people close to him were surprised about because real estate agents tend to get a bad rap for […]

You don’t need to advertise a good party

SAN FRANCISCO — Usually, only one of two things happens to an ugly T-shirt — it ends up in the trash or in the depths of a drawer never to be seen again. But for CloseSimple founder Bill Svoboda, an ugly T-shirt inspired him to create a 15-year business that he runs today alongside his […]

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