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Realtors, say hello to your new chatbot

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Botplan’s Chatbot for Realtors is a lead generation chatbot for brokers to deploy and manage. Platforms: Browser; mobile-optimized Ideal for: All brokers looking to streamline how agents react to and manage new leads. Top selling points […]

How to choose the best technology for your real estate business

SAN FRANCISCO — Of all the ever-growing responsibilities agents and brokers must take on, decision-making is arguably the most complex. With every choice you make — every dotted line you sign — you nudge your business closer to (or further from) success. In today’s increasingly digitized society, deciding on the right technology can do wonders […]

Easy as pizza pie: Inman Connect hackers take on offer tracking

SAN FRANCISCO — Your pizza pie is being prepared. Your pie is in the oven. Your pie is almost cooked. Your pie is out of the oven. Your pie is in the car. The driver’s at your front door. Talk about satisfying. These updates were delivered to Publisher Brad Inman via Domino’s Pizza app after […]

News Corp profits ‘powered by’ digital real estate services

News Corp., the global company that owns and operates realtor.com through its subsidiary, Move Inc., reported $8.14 billion in revenue for fiscal year 2017, down 2 percent from $8.29 billion the year prior. Overall the company operated at a $643 million loss for fiscal year 2017, compared to an in-the-black $235 million reported in fiscal […]

How real estate agents are leveraging the August 21 eclipse

You might have next week’s eclipse already penciled into your planner — but do you have your protective glasses yet that will allow you to actually, you know, see it? If you’re in Lyons, Colorado, and you happen to be connected to a savvy real estate agent, then she’s got you covered. Laura Levy noticed […]

Growing eXp Realty agent count propels Q2 revenue

EXp World Holdings, the Bellingham, Washington-based holding company for eXp Realty, announced its second quarter 2017 earnings today, reporting revenue of $39.6 million for the quarter, up 198 percent from $13.3 million in Q2 2016. EXp Realty’s growth is continuing “unabated,” said eXp World Holdings CEO, Glenn Sanford, who announced that the brokerage may offer affiliated services […]

3 tips to avoid spamming your Snapchat audience

The buzz has been big around Snapchat lately. In fact, in March, Snap, Inc., the company responsible for the popular video messaging app, went public in what was said to be the biggest tech IPO since 2014. If you’re thinking it’s time for your brand to jump on the Snapchat bandwagon, there are a few […]

3 tips for nailing your Facebook target audience in real estate

Nearly eight in 10 online Americans (79 percent) now use Facebook, more than double the share that uses Twitter (24 percent), Pinterest (31 percent), Instagram (32 percent) or LinkedIn (29 percent), according to Pew Research Center. That makes Facebook marketing — huge. Both paid and organic. It can add incredible value to your real estate business. […]

5 real estate marketing trends defining 2017

Marketing. Can’t live with it, can’t live without it. And though it may sometimes feel like marketing is falling outside of our job description, there’s more marketing in the day-to-day of the running of a real estate business than we may realize. Now we’re more than halfway through the year, and there are a few […]

Why being authentic is a winning strategy that pays off

How do you make sure you and your client are always on the same page? When starting off a conversation, do you need to pretend to be someone you’re not? And where does consistency come in? Be genuine Being genuine can sell your business much better than any pre-learned script can. Utilize your authenticity fully to connect […]

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