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Agents survey damage and new business in Irma-ravaged Jacksonville

Millie Kanyar Even the most gung-ho recreation adventurists wouldn’t envy Realtor Millie Kanyar, who right now could go fishing out of her backdoor, she quipped. Kanyar’s Jacksonville, Florida, home is still powerless thanks to Hurricane Irma’s brutal visit this week, and her location next to a creek meant witnessing higher water levels on her property […]

Think big: Tips and strategies for insane business growth

If you’re looking to fire up your brand’s growth, there are several ways to get the ball rolling. The first step is to think big: Figure out what inspires you most and visualize the expansion and success you desire. Stay consistent with marketing content, whether it be video posts or blogs, and if you’re part […]

Luxury Connect: Mix ‘n’ mingle with real estate’s luxe leaders

Building a solid network is one of the most rewarding time investments a real estate professional can make. If done correctly, networking can be an avenue for gaining referrals, increasing production numbers and building valuable friendships with other professionals. As beneficial as it is to connect with real estate leaders across the country and in […]

The NYT gives brokers what they want: free, exclusive leads

Zillow and realtor.com know it and so does, apparently, the New York Times: Content is king, but when it comes to web traffic, real estate listings are the gold in the royal coffers. In effort to boost the publication’s revenue and users — and mirror the city’s unpaid listing display norms — NYT will no […]

In hurricane’s wake, Keller Williams turns Mega Camp into Mega Relief

As Hurricane Harvey grew increasingly ruthless, displaced Houstonians sought shelter at Keller Williams’ Austin Convention Center, where the real estate franchisor holds its annual four-day training event, Mega Camp, scheduled to start this week. The company swiftly changed plans: Mega Camp became Mega Relief, a week long disaster relief campaign, as KW opened up the convention […]

Real estate marketing 101: What (not) to do

In 2013, Jägermeister, the company responsible for the gut-rot alcohol by the same name, decided to host the be-all-end-all sexy pool party of all time in Leon, Mexico. But despite the nubile bikini-clad models and vats of booze, the party promoters thought the party was still missing that special something. Then, some genius decided what […]

Make their jaws drop: 6 starter tips for drone marketing

Many online property listings have photos that fail to highlight the positives, often due to limited spatial ability. When trying to sell property with a six-figure value, a drone investment can be extremely worthwhile for real estate agents. Drones provide elevated imagery, at a much more affordable price than hiring a service. Viable drones start at […]

Facebook farming: 3 steps to turning your ‘friends’ into clients

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business. Three thousand Facebook friends was great for the invite list to your […]

Can Back At You Media solve your Facebook content needs?

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Back At You Media is a social media and online marketing solution. Platforms: Browser; mobile-optimized Ideal for: All agents and teams looking to launch or augment their online presence. Top selling points Automated, localized content creation […]

Setting seller expectations: How to price a home

Houses are very individualized. There are nuances such as wall paper, kitchen countertops, paint colors, etc., that all add to (or detract from) a home’s price. When pricing a home, a good real estate agent will look at the inventory. He or she will know what has sold around the home, look at the comparables […]

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