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Why demand for luxury hotel residences is growing

Luxury real estate agents may have recognized the growing demand for hotel residences that offer turnkey, highly serviced, amenity-rich lifestyles. The increasing popularity of hotel residences give agents more choices when hunting for a condominium or lock-and-leave home for on-the-go clients, whether they’re looking for a first home, second corporate residence or vacation property. Hotel […]

Dominate your farm and amp your SEO with content marketing

Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert. Prospects in their firm learn that they’re capable of providing more value than low-cost alternatives thanks to consistently publishing […]

How to speed up your new real estate career in a slow market

When the market slows what’s a new real estate agent to do? The answer is simple: Embrace the down time and revamp your career. This is the perfect time to optimize your efforts by planning, polishing your presentation tools and implementing systems. Here’s a list of the top nine activities new agents should focus on to […]

Become an efficient digital brokerage in one fell swoop

Rasheedah Hancock received the request on a Saturday while running errands at Target. As director of administration and accounting for the 200-agent Chicago brokerage Conlon Christie’s International Real Estate, she’s used to helping agents usher transactions to close and ensuring they meet her firm’s standards and procedures. An agent needed to send earnest money receipts […]

6 ways to find your footing in traumatic times

Hurricanes, floods, fires, the mass shooting in Las Vegas, rape and sexual abuse scandals in Hollywood, fears about a nuclear attack from North Korea — the horrific news keeps piling up with no apparent relief in sight. What steps can you take to find your footing in these turbulent times and to lend a hand […]

10 bad real estate descriptors (and their obviously better replacements)

Ever wondered how some real estate agents can craft property descriptions that hit home with buyers? How do they choose their words in a way that makes the ordinary sound enticing? It may not be as hard as you think. In fact, I’m going to share a simple secret. Those agents use words that toy […]

The top 7 ways real estate agents annoy clients

The last thing you want to do is upset your real estate clients. Satisfied clients refer more business your way, and happy clients go a long way in making your job more enjoyable. If you’ve ever sensed annoyance, anger or frustration in your client’s demeanor, you might be guilty of one of the following seven […]

New real estate course is all about artificial intelligence

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Skyler360 was the first real estate software I came across leveraging artificial intelligence (AI) in any notable capacity. The software handles an array of lead outreach and qualification steps on behalf its users, letting agents know […]

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