Imagine if a deadly disease hit earth causing a mortality rate even remotely near the failure rate of real estate agents — people would live in complete, utter panic. The failure rate in real estate is high — extremely high. Many people who were in your real estate class are unlikely to be in the […]
If there were a lead generation program that cost nothing, helped you meet more clients than real estate websites, apps, search engines or social networking, and allowed you to do a face-to-face presentation right now, would you use it? If you said yes, it’s time to revisit doing open houses. In a recent column, I outlined […]
No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. As a 20-year real estate veteran, I’ve seen a lot of mistakes made, even by the most seasoned real estate agents. Here are five of my favorites. Not managing your energy What […]
If you’re in the industry, you already know that real estate agents and brokers spend more time in their cars than anywhere else. We eat in our cars, we take calls in our cars (safely, of course), we hold meetings in our cars, you get the picture. So when it comes to maximizing the success […]
Whether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more. But what are the best practices for using these platforms for marketing and networking — and when does social outreach go too […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Home IQ is an interactive listing information app for Amazon Echo. Platforms: Amazon Echo Show Ideal for: Listing agents; new home agents; on-site sales teams; agents who specialize in spec homes Top selling points Compelling marketing […]
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