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Hear the next generation of leadership at Inman Connect

With new capital flowing into the real estate business, leadership has never been more important — there’s a restless workforce asking tough questions, and CEOs being put on the spot to respond to bigger social and political problems. Plus, leaders today must navigate a fast growing economy and housing market, both of which are invigorating […]

Freddie Mac unveils plan to fix affordable housing shortage

The Federal Home Loan Mortgage Corporation, otherwise known as Freddie Mac, announced on Monday a three-pronged plan to buoy affordable housing amidst historically low inventory nationwide. The government-sponsored entity’s three-year “Duty to Serve” plan, spearheaded in May and approved by stakeholders this month, seeks to finance rural and manufactured housing while preserving existing affordable housing […]

Realtor fined $450 for marketing violation warns colleagues of mistake

On the morning of Dec. 4, Alexandria, Virginia-based Realtor Abraham Walker received an email from the Northern Virginia Association of Realtors (NVAR) stating that Walker had violated the National Association of Realtors’ (NAR) Standards of Practice for advertising. Those standards, 12-5 and 12-9 of the NAR Code of Ethics, require agents to clearly disclose brokerage associations […]

Is bitcoin’s real estate invasion here to stay?

We’ve heard about listing agents marketing luxury property with a bitcoin price tag and attracting lots of attention on the market — both from the media and overseas buyers. But will the digital currency on the rise go down as a fleeting fad or become a permanent way of doing business in real estate? Redfin […]

How startups can craft the perfect pitch

Startup San Diego president Austin Neudecker put a new twist on startup mentorship when he took the Inman stage earlier this year. Because he used to listen to 2,000 pitches a year while in venture (and about 500 – 1,000 pitches each year now), he’s been able to compile a hefty list of pitch mistakes […]

How to build a brand clients will remember

Self-branding has become a part of all of our professional and personal lives. Like it or not, people will judge you based on your social media and internet accounts. This is especially important in the professional world, where a poorly managed profile could mean the downfall of your business. Before people buy a product or […]

3 ways to raise the bar for real estate social media in 2018

Far too often we think of social media in the same way that we thought about the cork boards in the coffee shops many years ago — as a place to tell people what we need. Social media is not about what you need. It’s about what you can give. Real estate agents are at the […]

Is Facebook coming for Zillow?

Facebook has always played a supporting role in the marketing portfolio of real estate professionals: historically, real estate agents have been twice as likely to admit advertising on a listing portal than on social media. For its part, Facebook has never built features that cater directly to real estate consumers and professionals. Earlier this year, […]

8 experts predict what the 2018 housing market has in store

The 2017 real estate market, characterized by a relentless listings shortage, surging home prices and a noisy political climate fueling uncertainty about the future, wasn’t without its challenges. Yet real estate professionals have weathered years far less rosy, and with a strong economy propelling job growth (and putting unemployment at a 17-year low), 2018 housing is poised […]

Deedcoin wants to disrupt commissions with digital currency tokens

A Melbourne, Fla.-based startup called Deedcoin wants to create a system that will slash agent commissions to 1 percent and dramatically reduce brokerage overhead–and it’s planning on using virtual currency tokens to do that. The company, an offshoot of the local investment brokerage Momentum Realty, aims to sell 70 million “deedcoin” tokens on its website […]

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