Your potential clients are on Facebook an average of 14 times a day, and you need to be there when they are! Homesnap’s ad creation tool makes it easy to launch a Facebook ad campaign in under 5 minutes. Homesnap Listing Ads will promote your latest listing or sale and include: Your headshot The property’s […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Sequel is a website design and marketing platform for real estate agents. Platforms: Browser; mobile-optimized Ideal for: Brokerages needing a new, modern web presence; boutique firms wanting to stand out; dynamic agent teams Top selling points […]
Republicans have something extra to celebrate this holiday season: both houses of Congress successfully passed the GOP-led tax reform package today, the largest set of changes to the tax code in a generation, changes that stand to have huge impacts on the real estate industry and all of American life. The “Tax Cuts and Jobs […]
You can’t hear James Dwiggins’s screams. We all need to hear them. Dwiggins is the head of NextHome, a company that works in over 100 MLS marketplaces. Like so many brokerage companies that span numerous states, NextHome’s brokers and agents need similar data and services everywhere they work. They’ll join as many associations and MLSs […]
Spectacular views, dreamy walk-in closets, totally renovated kitchens — and any another elements of a home that make an agent want to shout from the rooftops — deserve their own special section on a property listing, or at least that’s the idea behind Zillow Group’s latest idea called “Home Tour Highlights.” The real estate giant […]
President at Better Homes and Gardens Real Estate Metro Brokers Kevin Levent believes the consumer experience starts the very first time they speak to a real estate agent over the phone, and in order for that experience to be pleasant, brokers must provide their agents with the proper tools: “… I think the foundation of […]
When CEO of Spacio Melissa Kwan co-founded her company three years ago, neither she nor her founding partner knew what their product would be — they just knew they wanted to be “in the open house realm.” Many startups begin this way — unsure of what their product will be. Listen in to hear Kwan, […]
Vice president of agent experience at eXp Realty Kee Wah Chung said, “virtual officing is not for everyone.” So how can you tell if it’s for you? According to Chung, there are three pillars to go by: agent engagement, change management and agent experience. Listen in as he takes the Inman stage to elaborate on […]
Two of the biggest news days in the Trump-Russia investigation have turned on the activities and words of unlikely figures: the real estate agents of Paul Manafort and Michael Flynn. In Manafort’s case, Alexandria-based agent Wayne Holland was called before a federal grand jury, presumably in relation to the condo he helped Manafort purchase in […]
What would you consider most critical to helping your real estate agency grow? Chances are, you’re focused on commission splits, agent training, marketing and advertising, leads and inventory — all of which affect your ability to recruit and keep good real estate agents. But one thing brokers often forget to invest in is the culture […]
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