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Cloud MLX now available to more agents through two California MLS deals

Cloud MLX today announced deals making its front-end MLS interface available to subscribers of two California multiple listing services: the 7,000-member Bay Area Real Estate Information Services (BAREIS) MLS and the 4,000 plus-member San Francisco Association of Realtors (SFAR) MLS. How it works. (Photo credit: Cloud MLX) Real estate agents who are members of BAREIS and SFAR […]

You can expect higher rents wherever Amazon’s HQ2 lands

The city eventually chosen by Amazon to host the tech and e-commerce giant’s second U.S. headquarters will benefit from an influx of 50,000 new jobs and $5 billion in direct investment — but its apartment dwellers could feel the squeeze from higher rent, according to a new study by Apartment List. Over the next decade, rent in […]

New housing construction plunges to lowest level in more than a year

Driven by a drop in single-family construction, U.S. housing starts plunged in December, marking the biggest decline in new residential construction in a little over a year, according to U.S. Census Bureau statistics released Thursday. In a reversal from November, when the construction industry tallied a 10-year high with a revised seasonally adjusted rate of […]

These 20 markets are the finalists for Amazon’s HQ2

Amazon on Thursday announced which 20 markets made the cut as finalists for its full-fledged, second corporate headquarters. Cities started vying to become Amazon’s HQ2 — and for the presumed economic boom Amazon’s presence would bring — when Amazon said it was planning to build a second headquarters in September 2017. Two-hundred and thirty-eight cities submitted […]

Zillow unveils new app for capturing 3-D home tours

Zillow on Thursday unveiled a new, free app called Zillow 3D Home that will allow agents, brokers, and real estate photographers to capture immersive 3-D home tours directly on their iPhones, and upload them to Zillow listings. The app is for iPhone only (models 6 and 6 Plus, or newer) running iOS version 10 or […]

Zillow sued over Zestimate display: Making sense of the dispute

Real estate giant Zillow Group has been hit with an antitrust lawsuit alleging the company is restraining competition between real estate brokers by making deals with certain brokerages to hide Zillow’s home valuation estimates (“Zestimates”) on the brokerages’ for-sale listings. Whether the suit has legs is yet to be determined, but an antitrust attorney who spoke […]

3 genius ways to split marketing costs with other agents

One way real estate agents are getting more ROI from their marketing efforts is by teaming up. Planned together, well-thought out marketing endeavors help brand agents and can be lucrative in turning over inventory and earning healthy commissions. Including digital co-op ad buys and splitting branded social media boosted posts, agents are working in sync to […]

How to sell more real estate with great listing descriptions

The power of words becomes evident when it comes to writing real estate descriptions. Many think that posting breathtaking pictures alone will do the trick to attract potential buyers. Good photos will help attract clicks, but then what? What’s going to sell the potential buyer on visiting, and potentially buying, your listing? That’s where a […]

Matterport now captures 3-D tours in half the time

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Matterport has announced that a recent firmware upgrade has reduced the amount of time it takes to capture footage when creating an immersive 3-D listing tour. The firmware update increases the speed at which the camera […]

How to build a magnetic social media presence

Extreme beauty, dynamic personality and social media marketing savvy are just three of the reasons I’ve been stalking Claudine Ellis on Facebook for about a year now — and likely how she became known as a “Dream Girl.” Claudine Ellis Her radiant smile and infectious laugh drew me in. Ellis is highly sought-after for speaking […]

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