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Majority of Americans want their real estate agent to offer VR tours, study finds

Virtual reality (VR) was once nothing more than a fantasy explored in movies and video games, but according to Coldwell Banker’s 2018 Smart Home Marketplace Survey, VR is becoming a tangible and integral part of the homebuying process for a majority of Americans. The survey, which included responses from 3,000 adults, revealed that 77 percent of […]

Re/Max predicts Amazon’s new HQ will help lift housing in 2018

Tight inventory, rising home sales and migration shifts are among the trends — both positive and negative — to watch for in 2018, according to Re/Max Co-Chief Executive Officer Adam Contos. In a 2018 outlook issued Monday by Re/Max, Contos characterized historically low housing starts, down 2.9 percent year-over-year according to Re/Max data, as the […]

5 tips for spicing up your real estate blog

Most real estate agency or brokerage owners understand the importance of maintaining a solid online presence, including an attention-catching blog — it’s how they drive traffic to their websites, establish authority and so much more. Coming up with worthy topics can be tricky, though. Some real estate bloggers get so frustrated that they give up […]

7 cheap and effective ways to generate leads as a new agent

Leads are the lifeblood of any successful real estate agent’s career. More leads mean more business. Below, we’ll go through the types of lead generation and seven tactics for inexpensive earned lead gen. Whether you’re a new agent or one who needs a boost in leads, these strategies will strengthen your efforts. The best lead […]

Top-producing broker spends $50k per month on marketing

Minnesota associate broker-owner Chad Schwendeman’s secret sauce is twofold: spend big on marketing, and invest in associated services — such as property management and title — to give clients a better experience. For the past two of his four years at Exit Realty, a real estate franchisor with offices across the country, Schwendeman has won […]

HelloAlex nurtures, manages leads with AI marketing

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HelloAlex is an AI-powered lead cultivation app for real estate agents. Platforms: Browser; mobile-optimized Ideal for: Teams and agents with multiple online lead sources; those looking to better manage and qualify leads Top selling points Multiple […]

3 reasons having a podcast is a no-brainer in real estate

We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time. Video marketing took off because it was easier to consume than […]

Real estate daily market update: January 10, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, January 10 Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey The Market Composite Index, a measure of mortgage loan application volume, increased 8.3 percent on a seasonally adjusted basis from one week earlier. On an […]

Realogy installs new chief tech officer

Less than a week after announcing a series of key executive shifts, Realogy on Wednesday announced the appointment of Dave Gordon as executive vice president, chief technology officer, at the massive real estate conglomerate, which counts Coldwell Banker and Century 21 among its brands. Gordon, a 20-year technology veteran, will report directly to recently installed […]

Rex Real Estate raises $15M, boasts 2% listing fee

Rex Real Estate, the Los Angeles, California-based brokerage that operates outside the multiple listing service and charges homesellers a 2-percent listing fee as opposed to the industry average of 5 to 6 percent, announced it has raised $15 million in a Series B investment round. It claims to be the “first full-service real estate agency […]

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