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Ultimate guide to a 2018 real estate broker business plan

Whether you’re running a two-person boutique brokerage or an office with hundreds of agents, you should have a business plan in place. It may not be sexy task, and it’s often easier to spend time putting out fires and running meetings, but all business owners need to spend time working on the business, not just […]

Franchise vs. indie brokerage: Pros and cons from a rookie agent

A series of trial and errors — I think we can all agree that we felt this way at some point in the beginning of our real estate careers. My story is probably not that different than yours. There is no magic formula to making it in the real estate biz. For me, it’s the experience […]

How women brokers are reinventing leadership in the 21st century

Even though the real estate industry is predominantly female, women are underrepresented in leadership positions at the brokerage and senior management levels. In California, of the top 100 brokerages, only 14 are run by women. The goal of the California Association of Realtors (C.A.R.) Women’s Initiative launched in early 2017 is to create a community […]

3 digital marketing resolutions for real estate agents in 2018

The new year is upon us! For real estate agents, it’s time to plan, forecast and look ahead to what’s next. A big part — if not the most important part — of preparing for your next 12 months is deciding where to put your marketing dollars. Agents know they have to reinvest their commission […]

What to expect in the housing market in 2018

The booming real estate industry is the healthiest it’s been in the last 30 years with home sales and prices near where they were during the housing boom — and there’s none of the drama involved due to a more stable economy. So what’s in store as the industry looks ahead to the year to […]

The 5 sales scripts every real estate agent needs

Knowledge = confidence. Ignorance = fear. It’s not a difficult to decide which one is better, especially when your income is at stake. In this #TomFerryShow, I’m sharing five scripts every agent needs to know. These scripts will provide the knowledge that instills confidence in your sales efforts. Confidence of knowing: What to say, how […]

Get deals done faster with dotloop’s real estate transaction management platform

Real estate transactions are disjointed, complicated affairs rife with emotion, parties with differing agendas and motivations and many forms that need edits, supplements and signatures at distinct times by diverse groups of users. Dotloop smooths this fray with a digital platform that centralizes the transaction workflows of brokerages, teams and agents. Collaboration lives at the […]

WomanUP!™ Inman Connect event is a pathway to a better business

Real estate has long been a field that provides a space for strong, independent women to build their businesses from scratch — but there’s still room for improvement, and that’s why the California Association of Realtors (CAR) created the WomanUP!™ initiative: to elevate the entire industry. And now CAR and Inman are teaming up to […]

Real estate daily market update: January 15, 2018

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Thursday, January 11 Freddie Mac Primary Mortgage Market Survey 30-year fixed-rate mortgage (FRM) averaged 3.99 percent with an average 0.5 point for the week ending January 11, 2018, up from last week when it averaged 3.95 […]

What the Facebook news feed change means for real estate pros

Reposted with permission from Katie Lance.  Facebook recently made a big announcement about how the news feed would work, and it has created quite the stir. I have had countless people reach out, asking me for my opinions on what it will mean for real estate agents and brokers as well as their Facebook plan for 2018 […]

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