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Why relationships in real estate still edge out technology and data

Traditional real estate is on its deathbed! Artificial intelligence will replace agents! Zillow will join forces with Amazon or Google to become a brokerage and game over! Really? I recently interviewed Bahareh Kamoei, a millennial real estate broker who launched her Palm Desert brokerage with her two sisters. For me, our conversation crystallized a feeling […]

12 live video ideas that work across platforms

On Jan. 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts from users’ friends and family. Page content — the type typically posted by businesses — would take yet another hit to its visibility. There was a silver lining in this […]

How to have the home staging conversation with your sellers

Listing agents have to work through a plethora of situations and have many uncomfortable conversations with a variety of homesellers. Ideally, sellers rely on their agent’s advice to update and declutter their homes before they go on the market. Agents can provide lists of home and garden fix-ups along with articles outlining things buyers hate, […]

4 overlooked blog resources that have unlimited hyperlocal potential

There is no shortage of articles about ideas for real estate blog topics. In fact, Inman is a great repository of many of these articles, including here, here, here, here, here, here, here and here. I’ve read through those articles just to make sure I am not repeating anything that’s been said before, and I think […]

5 tips to turn every listing presentation into a definite ‘yes’

How many times have you walked out of a listing presentation empty-handed, feeling dejected and wondering what you could have done differently? Here’s the painful truth: too many agents blow it once they get to the listing appointment. And after all the time, money and resources spent on getting in the door, the last thing […]

Your 2018 busy season game plan

We all know it’s the time of year for real estate agents nationwide to start gearing up for the busy spring season, one of their busiest of the year. It’s a time of new beginnings, new clients, and hopefully, more commissions. Hope springs eternal at this time of year and the 2018 buying season is […]

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