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Lesson learned: Set yourself apart by being an excellent communicator

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, Mount Pleasant Realtor Del Shaffer. Source: click here

Cramming for your real estate exam? Use these YouTube videos to prep

Whether you need to install a new water filter, open the hood of your car or pass your real estate exam, there’s a YouTube video to help you. It can be a little overwhelming, though — we live in a time when everyone is trying to make it big on YouTube, so if you’re looking […]

Why you should never stop learning

The real estate industry is changing at a rapid rate; it’s not the same as it was even five or ten years ago. Although the basic steps of buying or selling haven’t changed, advances in technology have made the process faster and easier than ever before. The internet alone has opened up our industry to […]

Going all in: Keller Williams invests in bringing its agent-centric technology vision to life

Last year, we announced our $1 billion investment to develop new technology products and services as part of our overarching plan to transform into a technology company. Why? As you’re all well aware, the real estate industry is at a critical disruptive moment. It’s no secret that venture capital firms are spending billions to upend […]

In 2019, win more listings by helping your agents advertise more listings

Today’s sellers expect their properties to be promoted online. Not exactly shocking news. From YouTube shows on staging and Facebook Live market reports, to drip campaigns and endless portal-published pages of available homes, your agents are trying to put themselves—and their listings—everywhere consumers are going online. Not all of them are hitting their targets. It’s […]

Start with yes and win

It’s the moment of truth. You’ve got that prospect on the phone or face-to-face sitting across from you. The language you use in these situations – in addition to your tone and body language – dictates whether you accomplish your goal or get rejected. The influence you wield is either enhanced or negated by the […]

Realogy leadership shuffle continues

John Brennan is set to take on an additional executive role at Realogy Holdings Corporation, the parent company of NRT and a number of real estate franchises including Coldwell Banker, Better Homes and Gardens and Century 21. Brennan, who joined the company in 2017, was named Monday as the company’s chief ethics and compliance officer – in […]

Luxury Connect: Tracy McLaughlin on how to differentiate yourself

Last call for tickets! Limited hotel rooms still available. This summer we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Tracy McLaughlin, the […]

A built-for-Instagram apartment rents for $15,000

It’s pink, it’s pretty and it’s designed specifically for you to take the perfect Instagram shot. The latter is, these days, an important requirement for some young renters and social media stars. That’s why a New York marketing firm opened a 2,400-square-foot space specifically tailored to Instagram stars, according to The New York Times. View […]

Do real estate’s 300-year plans need a reality check?

The Softbank Vision Fund and the Qatar Investment Authority have broadened the definition of “long-term” when it comes to real estate investment. Source: click here

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