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Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Source: click here

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Source: click here

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Source: click here

Lesson Learned: Cross your t’s and dot your i’s

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, proud Florida native and former healthcare provider, broker-owner Ophelia “Opey” Angelone. Source: click here

5 tips for moving with small children

What can you do to make the big move easier for your sellers with kids? Here are five tips to offer your clients when moving with infants and small children.   Source: click here

The cost of buying a home today vs. a year from now

Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Source: click here

From rock bottom to rocking my market

A little over two years ago, I nearly hit rock bottom. My life was in a downward spiral. I was going through home foreclosure; I was incapacitated from a car accident, where I lost my car and then I lost my job. I felt like the world was collapsing around me. I was a single […]

What service means after the sale

It’s an eternal question in real estate: is it more important to attract new clients or hold on to the ones you have? While the correct answer might be “both!”, successful luxury agents know that service after the sale is key to client retention — and retention breeds referrals. It’s been said that there is […]

What’s your 2019 digital business plan?

When was the last time you switched companies? Have you been through a recent merger or acquisition? Are you thinking about moving companies or growing a team? How does such monumental change impact you as an agent and leader in the real estate industry today? The fact is this; taking control of your brand and […]

My front row seat to the future of real estate

As agents, we have a problem. Over the last decade, we willingly invited “disruptive” software and solution providers into our businesses – and our data. Many of us (yes, I am included) have multiple CRM platforms, different lead gen and lead management systems, transaction management systems, our websites, and post-close client management workflows managed by […]

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