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Market changes, price reductions, stigmas: The best tool for tough client debates

When talking through changes with clients, it can be difficult to get stubborn buyers and sellers to see your side. “Show, don’t tell” is a mantra that works. Here are five examples of how we changed minds using one simple tool. Source: click here

Are Zillow’s Premier Agent changes working for agents?

Since Zillow rolled out updates to its Premier Agent program in April, agent advertiser churn has been an issue, according to Zillow Group CEO Spencer Rascoff. Source: click here

Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Source: click here

Scammers using lead generation sites to target female agents

At least four female real estate agents in Massachusetts received calls and texts from an unidentified man last week attempting to arrange meetings. Two of the agents received phone calls from a man claiming to be employed by the Bristol County Sheriff’s Office in Massachusetts, adding that they owed $2,000 in fines they failed to […]

Echovate matures, offers brokers deep look into agent traits

Echovate, a talent selection software company, has new tools and an updated look to help brokers find amazing talent and build better teams. Source: click here

Fire won’t keep homebuyers away from California

California communities devastated by ongoing wildfires will recover. Eventually. Someday. But in the meantime, these communities may be in for even more pain as the destruction cascades through the local housing markets. First, the fires, which are massive. As of Tuesday morning, Northern California’s Camp Fire had burned more than 125,000 acres, destroyed 6,522 homes […]

Xavier Dean Realty launches with 100% commission model

Dean Aguilar, the CEO behind a San Diego real estate team, is starting a new remote-working, 100 percent commission model brokerage in the city. Source: click here

It’s official: Amazon HQ2 coming to NYC, Northern VA

Following a year-plus long public search, Amazon has officially announced the location — or rather, locations — of its second headquarters. True to the reports and rumors of recent weeks, Amazon will be splitting its HQ2 between two locales: Long Island City, in Queens, New York, and an under-development neighborhood known as National Landing in […]

EXp scores record revenue in Q3, beating consensus

The company — which provides associates with equity and keeps costs low without brick-and-mortar offices — reported a gross profit of $11.5 million. Source: click here

Take a look at San Francisco’s most expensive listing

Nestled in San Francisco’s Russian Hill, San Francisco’s most expensive listing is the best of both worlds — it’s a stone’s throw away from the hustle and bustle of the Financial District and Jackson Square, and offers pristine views of the city’s most famous landmarks such as Alcatraz, Angel Tower and the Bay Bridge. Yet its […]

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