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4 WeChat insider tips to gain and convert Chinese clients

07/12/2016

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China gets criticized in the West for banning sites such as Twitter, Facebook and Google. What is often overlooked is that the country’s homegrown internet companies are often more popular, more profitable and more innovative than their counterparts in the U.S. While Statista reports that Twitter has 320 million users and Instagram 400 million, China’s WeChat has 697 million. Many of Facebook’s new and upcoming features — such as in-app shopping, money transfers and messenger bots — are known in the tech industry as a plan to turn Mark Zuckerberg’s company into merely a “WeChat clone.” At first glance, WeChat is just another app for chatting, much like Facebook Messenger or Apple Messages. But, while Facebook considers itself a success if it grows the number of pe…

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