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The essential guide to real estate and tax reform

On the road to giving corporations a historic tax cut, something had to give. In what analysts are calling a non-political sacrifice, the GOP put longstanding real estate tax breaks on the chopping block. Indeed, the Republican overhaul of the nation’s tax code, dubbed the Tax Cuts and Jobs Act and signed into law by […]

How real estate pros can survive the Facebook news feed change

Facebook founder Mark Zuckerberg announced that the company will overhaul the algorithm for the platform’s news feed, gearing toward “meaningful social interaction” and away from what it deems “relevant content.” Why is this important for real estate agents and brokers? Katie Lance published her thoughts on this, and I just wanted to share mine as well. […]

Home listings will continue to be rare gems in 2018

Mortgage rates are expected to rise this year, aggravating the already-vexing problem of not enough existing homes on the market, according to a panel of economists speaking last week at the International Builders Show in Orlando. Among the experts there was no consensus on rates other than that they are poised to increase. But Frank […]

A national MLS? C.A.R. livestream suggests strong appetite

What if, instead of 700 or so multiple listing service databases nationwide, there were only one? It’s an idea that’s floated in the industry for years, but appears to be taking on new urgency as real estate leaders become increasingly impatient with the inefficiencies that come with maintaining and accessing hundreds of separate databases. In […]

4 Facebook ad tips to generate more real estate leads

Facebook ads are proving to be extremely beneficial to our real estate clients. They’re highly visual, which gives users the ability to really engage with property listings that are relevant to them. If you’re thinking about starting a campaign on Facebook to promote your listing(s), be sure to watch the video above. It walks you […]

How to take great DIY listing photos

Most real estate agents know a thing or two about “curb appeal,” but not everyone will happen by your listing. Forty four percent of buyers start their search online, which means that listing photos are essential in wooing potential buyers to come check out that stellar listing with the amazing curb appeal. If your marketing […]

Where did Americans move in 2017?

Like death and taxes, one thing is for certain: Americans are always on the move. The U.S. Census Bureau indicates that nearly 14 percent of the population, which is roughly 40 million people, move each year. Where are people going, and why are they leaving? North American Moving Services compiled its 2017 Migration Report that shows […]

Brightly colored roofs are painting the sky this year

When it comes to exterior home design, the use of color is usually reserved for the front door, window shutters or siding — often leaving the roof a bit plain. But the Metal Roofing Alliance (MRA), says brightly hued roofs are the emerging trend for 2018, with owners opting for deep blues, vivid reds or […]

10 social media myths holding real estate agents back

Almost all of millennials — the largest group of homebuyers — begin their real estate journey online, according to a 2017 study by the National Association of Realtors. However, 7 percent of Realtors don’t use social media, and 10 percent are uncomfortable using it. If you’re not using social media as a real estate agent, […]

HomeSmart now offering its agents health insurance

Arizona-based real estate franchisor HomeSmart announced a unique partnership to offer its 14,000 agents a health insurance program through a new group buying initiative, a rare opportunity for real estate professionals who, as independent contractors, don’t typically receive benefits through their brokerage. HomeSmart is partnering with Resourcing Edge, a Texas-based human resources firm, to offer […]

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