Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Connect the ICSF Sessions: Overcoming marketing delusions with Bob Hoffman

06/12/2018

Download PDF

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San FranciscoBuy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

Marketing real estate has never been easy, but when channels and consumers changed rapidly, it became a significantly bigger challenge for every company. Bob Hoffman, Chief Aggravation Officer at Type A Group, thinks that there is a gap between how marketers think and how consumers behave … and you don’t need to be a marketer to understand why that might be a big problem.

Hoffman is going to conduct a “reality check on what we’ve been told about advertising and marketing for the past 10 to 15 years,” he said, and he’ll be doing it on stage at CMO Connect, and exclusive invitation-only event during Inman Connect San Francisco, on Tuesday July 17 at the Hilton San Francisco Union Square.

If you are interested in attending this exclusive event, please email us for an invitation.

Marketers today are under the mistaken belief that consumers want to join a conversation about their brand and be personally engaged with their brand, Hoffman believes. “The value of brand is unquestionable,” he explained. “The problem is that creating a successful brand and having a valuable brand is very important to marketers — but consumers don’t care much about brands, and we ascribe all this ‘brand love’ to consumers.”

3 brokerage strategies to boost workplace diversity and inclusion Harvest better ideas, reduce turnover and become a community leader READ MORE

Here’s the thing: Clients don’t want you to complicate a process that doesn’t really need complicated. “The client wants things kept simple, wants their hand held through the process, wants to trust and believe in the person they’re dealing with, “Hoffman noted. “And it doesn’t take much to lose the confidence of a client.”

There are two more delusions that Hoffman thinks modern marketers tend to believe. He’ll cover all three of them on stage at a special session for real estate marketers at CMO Connect, Tuesday July 17  at Inman Connect San Francisco.

If you are interested in attending this exclusive event, please email us for an invitation.

CMO Connect is sponsored by: Imprev.

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Email Inman

 

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

March 2024
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...