Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

New Zillow tool peers into the minds of renters

10/11/2017

Download PDF

Many agents work with both buyers and renters, though the former often garner more attention in the real estate industry. What if agents could see what renters really want in a property and how much attention a rental listing is getting in comparison to its peers?

Zillow Group has announced the launch of Rental Inform, a data dashboard comprised of exclusive, real-time rental market and aggregated consumer insight data aimed to help property management companies make decisions about operations, marketing and investments.

Rental Inform, which was beta launched at Zillow Group’s Multifamily Forum, is currently only available to select marketing professionals who attended the event.

The dashboard’s official launch date is coming soon and will be accessible to marketers that are part of Zillow Group’s Rent Connect — a rental advertising platform that encompasses Zillow, Trulia and HotPads.

How agents dominate with multichannel content marketing Win listings and overwhelm competition by mastering the art of social media, direct mail and email READ MORE

Rental Inform provides property management companies with consumer search data that reveals what floor type, amenities and price points renters are looking for in their area.

The dashboard also allows marketers to view and compare their listings to other comparable rentals, and analyze the amount of traffic specific listings are garnering.

“Rental Inform will provide our valued property management partners with exclusive data to help them understand real-time consumer and economic trends, customized for their local market,” said Michael Sherman, Zillow Group vice president of rentals in a press release.

“The first of its kind in the rental category, this platform offers access to Zillow Group’s proprietary search data to help marketers make more informed decisions about their business,” he added. “This level of competitive and consumer intelligence is unmatched in the industry today, and we’re excited to bring this new data set to our clients.”

Email Marian McPherson.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • New York City’s rent stabilization laws are easily exploitable, NY Times reports

    Weak rent stabilization laws in New York City are ripe to be exploited, a new piece published in ...

  • Buyers are giving up the search for that perfect starter home

    According to Trulia’s latest market analysis, homebuyers and sellers are finally seeing eye-to...

  • eXp Realty starts trading on Nasdaq as EXPI

    Virtual brokerage eXp Realty is set to start trading on the Nasdaq Monday morning under the ticker E...

  • How we as an industry can become more accountable and transparent

    At Inman Disconnect, a group of industry leaders got together and addressed a number of leading rea...

  • Inman Select shows my team what we’re not doing — and what we should be doing

    Inman Select was launched to provide real estate agents and brokers with a reliable, specific source...

  • Agent NEO is making voice-activated internet work for agents

    Agent NEO is software for real estate agents to use in conjunction with voice-activated internet app...

  • Being loud doesn’t make you right: 3 ways to be heard

    I am half-Greek and half-German, and when I communicate about something I’m passionate about, ther...

  • Do real estate agents need to pay attention to cryptocurrency?

    Cryptocurrency is a hot topic in the investing world, and it has introduced people to alternative me...

  • How to give listing feedback tactfully — even when it’s negative

    We’ve all had those showings where the timing (or the seller) just wasn’t quite right. You know,...

  • Lesson learned: Why you truly have to get to know your clients

    With a focus on Battery Park City, Barbara Ireland creates a client-focused process that keeps peopl...

May 2018
Mon Tue Wed Thu Fri Sat Sun
« Apr    
 123456
78910111213
14151617181920
21222324252627
28293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...