Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

The Upstream shift: Pivot or reveal?

06/07/2017

Download PDF

Reposted with permission.

Just when you thought the Upstream shift might foster a new spirit of collaboration in the real estate industry, the guns were drawn again with National Association of Realtors (NAR) CEO Dale Stinton’s combative rhetoric, as NAR approved an additional $9 million in funding for the scaled back version of Upstream at the Realtors legislative meetings in D.C.

Here the hosts of Industry Relations, Rob Hahn and Greg Robertson, talk about the fallout from the Upstream announcement and subsequent doubling down by Stinton at the board meeting that followed. As always, they each have a unique take on the motives of NAR and how Upstream’s CEO might approach his role moving forward.

Listen in as they discuss the ambiguity around the project now that Upstream will allow brokers to enter their listings into their MLSs and how the change in tactics will affect particular industry players.

Click to learn how the antagonistic framing of the big announcement further divided the vendors and MLSs from the brokerages when it might have been an opportunity to mend fences.

What’s discussed:

The three-part Upstream bombshell (dropped at NAR’s Midyear) The so-called pivot Blaming the vendors ‘Live demo’ controversy Rob’s theory regarding the motivation for Upstream Planned syndication from the start Working to regain control of lead generation NAR and Upstream’s missed opportunity to generate a spirit of collaboration The purchase of ListHub as an alternative to Upstream How eliminating a single point of entry makes Upstream a simple listing syndication dashboard The industry skepticism around Upstream’s transparency and NAR’s motives Why Upstream is a top priority for brokerages How Upstream’s messaging has evolved over time Syndication Multiple inputs Blending data Cyber terrorism Why Zillow is feared by brokerages, MLSs and associations Zillow’s ability to provide a data management solution The inflammatory language used by the NAR CEO Dale Stinton (e.g., vendors and MLSs as ‘cartel’) The ambiguity of Upstream moving forward Still building listing module? Just another option? The Upstream pivot as a win for Zillow Why Zillow may have purchased Bridge Interactive How Upstream drove MLSs into the arms of Zillow The likelihood of a continued alliance between Zillow and MLSs to fight NAR How Upstream CEO Alex Lange might approach his role moving forward Post-pivot licensing issues for Upstream

Editor’s note: Some statements in the podcast quoted from Inman Deputy Editor Andrea V. Brambila’s reporting were said by Alex Lang rather than Dale Stinton. For more details, read the full article here.

Greg Robertson is a 25-year veteran in the industry, the co-founder of W+R Studios, publisher of the popular real estate technology/industry blog Vendor Alley and host of the podcasts Listing Bits and Industry Relations.

Follow Greg on Twitter.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Mission Chronicle Newsletter July 24, 2023

    Mortgage rates continued to press downward last week after the previous week's CPI data pointed to e...

  • Mission Chronicle Newsletter Feb 20, 2023

    Despite the recent downward trend in mortgage rates and hopes that the Fed was nearing the end of it...

  • Mission Chronicle Newsletter Feb 6, 2023

    The Federal Reserve meeting ended as market participants expected, with a quarter-point increase and...

  • Mission Chronicle Newsletter Dec 26, 2022

    Mortgage rates held relatively steady last week as most economic news came in better than expected.C...

  • Mission Chronicle Newsletter Dec 12, 2022

    Rates managed to move slightly downward last week as recession fears grew amid hopes that the Fedis ...

  • Mission Chronicle Newsletter Dec 5th 2022

    Mission Chronicle Newsletter Dec 5th 2022. Platforms: Browser, mobile-responsiveIdeal for: Leasing a...

  • Inman Review: Tenants and leasing teams get better connected with RentTango

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Tech Review: Smart Alto puts people first in its innovative lead qualification solution

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • Refreshed and nurture-savvy, Market Leader’s CRM deserves your attention

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • The top 4 tips to improve your negotiation skills

    In today’s luxury real estate market, strong negotiation skills are an asset—you might even say ...

March 2024
Mon Tue Wed Thu Fri Sat Sun
 123
45678910
11121314151617
18192021222324
25262728293031

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...