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What’s driving real estate’s home listing shortage?

“Inventory,” “low inventory,” “multiple offers,” “low,” “high,” “strong,” “new” — these words paint a clear picture of an unbalanced housing market, one where buyers are competing for too-few homes for sale. They were standouts in a recent survey conducted by the National Association of Realtors (NAR), which measures Realtor confidence every month; NAR used the […]

Armed with $27M, Opcity qualifies leads for referral fees

Want to waste money? Try buying leads and taking your sweet time to contact them. Slow response time is one of the main reasons many agents see a poor return on investment (ROI) from lead-generation products. To solve this problem, lead-conversion and “nurturing” services are gaining traction in the industry. Announcing a $27 million Series A funding […]

What strong employment numbers mean for the Fed’s agenda

At last. Some real news! Our federal government has been in gridlock since mid-Dubya, 13 years and counting, but this new chapter is noisier than the others, which makes it hard to concentrate, and we must focus because they might actually do something by accident. Today… relief! The April employment report is just fine — […]

PNC Bank debuts latest budget-based property search tool

Homeownership is a lot more expensive than just your monthly mortgage principal and interest payments, what with property taxes, homeowner’s association (HOA) dues and other costs. Some new search tools are built with this in mind, prompting users to browse listings based on monthly housing budget, rather than list price. PNC Bank’s Insight Planner marks the latest tool to […]

Which homeowners stand to benefit from Trump’s tax plan?

When President Trump announced his tax plan, I was eager to dig into the numbers to see how his proposal would impact homeownership, especially because NAR came out against it. How useful is the mortgage interest deduction to homeowners, and if taxpayers are bringing home more money, can that really be a bad thing? The […]

Zillow edges toward profitability in 2017’s first quarter

Reposted with permission from Mike DelPrete.  What’s interesting in the Zillow Group results for Q1? Here are highlights, with charts and commentary. In a nutshell: Zillow continues to edge toward profitability, with overall expenses coming in line with revenue. Overall revenue growth is re-accelerating, matched by increased spending on sales and marketing. Technology-and-development spend has […]

Are you treating real estate like a job or like a business?

How do you view your career in real estate? The answer to that question could determine your success in the industry. By discussing a client who left his steady job to invest in real estate full time, Chris Haddon and Jason Balin explore the differences between treating real estate like a job versus treating it […]

The next NAR CEO must be servant as leader

Recently, a superhero was walking confidently down La Brea Avenue approaching Santa Monica Boulevard in West Hollywood. Even in this eclectic neighborhood, the crusader cut an impressive figure with a flowing cape, daunting helmet, bright red boots and a colorful shield. As he approached the intersection, an older Russian woman was crossing La Brea as […]

Daily market update: May 9, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Home equity rates: Average Home Equity Loan Bank Rates by State | Credio Average Home Equity Loan Bank Rates by State | Credio Average Home Equity Loan Credit Union Rates by State | Credio Mortgage rates: 30-Year Fixed Rate Mortgage […]

5 ways to increase Facebook engagement

Real estate agents always want to know how to get their Facebook posts seen. In a nutshell, Facebook posts get seen by being valuable, relevant, inspirational, entertaining and staying contextual. Test this theory by monitoring your weekly overall reach rather than your individual post reach, which means checking the combined total reach of every post […]

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