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When a second home becomes a first home: helping buyers make the switch

For many luxury buyers, a dream home is within reach — in fact, they might already own one. As homeowners adapt to remote work, it’s easier than ever to live full-time in vacation properties and locations once viewed as seasonal retreats. Demand is rising for real estate in second-home markets, as buyers seek year-round residences […]

Switcher Studio brings easy, broadcast-level video production to the iPhone

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the […]

Looking for a simple solution to social media? Try PropertySimple

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. PropertySimple is a social media marketing and advertising solution. Platforms: Browser, mobile responsive Ideal for: Listing agents, teams and brokerages wanting to better manage social media content and advertising Top selling points: Automated ad creation Consumer-facing […]

Furnished or unfurnished? 3 agents weigh in

When putting a property on the market, a seller has a variety of options: list the home fully furnished, stage it with rented furniture, or amplify an empty space with virtual staging. And while physical staging can seem like the best of both worlds, all three options have pros, cons, and specific contexts or markets […]

Want video landing pages in a snap? Real Estate Shows might be for you

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Estate Shows is an automated video content and listing marketing solution. Platforms: Browser, mobile-responsive Ideal For: Brokers, teams and agents Top selling points: All content pulled from MLS account Import of prerecorded video Landing page […]

September 2020
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