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3 tips to create email marketing your clients will actually read

Email is a staple of office productivity, and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in exchange for your readers’ time. How can you reconcile […]

AerialSphere ready to take property search to new heights

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. AerialSphere creates 360-degree aerial maps for real estate search and marketing. Platforms: Browser Ideal for: Brokerages, teams and individual agents; professionals who sell new construction; those in fast-growing markets Top selling points Highly unique way to […]

The 4 industry conferences top producers never miss

With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with peers? Michael Valdes, REALOGY There’s no surefire way to know which event will deliver the […]

Agent-developed office productivity app WhoHub hits the mark

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. WhoHub is an interoffice communications and productivity app. Platforms: iPhone iOS Ideal for: Multioffice brokerages and teams, large single office brokerages Top selling points Ease of use Reduction of in-house email traffic Team-building benefits Sharing of […]

Think Like a CEO S2E3 – Engaging Talent

Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? This episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivated to move up the ranks. Show Notes: 00:47 How do you define talent? 1:25 […]

Beyond leads: What are other metrics of real estate marketing success?

When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what truly keeps businesses alive. So how can agents ensure they’re reaching the broad […]

This broker-owned website toolkit builds SEO-focused websites for agents

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IDXSEO is a website builder and SEO service for real estate agents. Platforms: Browser; mobile-responsive Ideal For: Individual agents; small, indy brokerages Top Selling Points: SEO benefits Affordability Full site control Hands-on assistance Top Concerns: IDXSEO […]

Manage every finance with complete accounting solution AcctFusion

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. AcctFusion is web-based and mobile-ready accounting software for real estate brokerages. Platforms: Browser; mobile-responsive Ideal for: Single or multioffice brokerages; teams Top selling points Comparable, more affordable than popular competitors Easy deal import from popular transaction […]

You’ve landed an exclusive off-market listing. Now what?

As someone who enjoys a challenge, there’s nothing more invigorating for me than handling a one-of-a-kind, off-market sale. They’re not easy; and because of their exclusive nature, they won’t necessarily help you build your CV. But they will help you build your reputation and contacts within the industry, even if it’s only with a select […]

Is Firepoint lit? The CRM and website provider packs heat

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Firepoint CRM is a solution for brokers, teams and agents to manage contact and lead interaction. Platforms: Browser; mobile-responsive Ideal for: Brokerages and teams Top selling points Multiple-IDX feeds per website Clean, color-coded CRM UX Good […]

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