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OpenFrame brings new twists to its virtual home tour app

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. OpenFrame is a virtual tour and video content creation app for real estate agents. Platforms: iPhone Ideal for: Listing agents, teams and brokerages wanting to create tours and video marketing content Top selling points: Included 360-degree […]

When a second home becomes a first home: helping buyers make the switch

For many luxury buyers, a dream home is within reach — in fact, they might already own one. As homeowners adapt to remote work, it’s easier than ever to live full-time in vacation properties and locations once viewed as seasonal retreats. Demand is rising for real estate in second-home markets, as buyers seek year-round residences […]

Switcher Studio brings easy, broadcast-level video production to the iPhone

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the […]

Looking for a simple solution to social media? Try PropertySimple

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. PropertySimple is a social media marketing and advertising solution. Platforms: Browser, mobile responsive Ideal for: Listing agents, teams and brokerages wanting to better manage social media content and advertising Top selling points: Automated ad creation Consumer-facing […]

Furnished or unfurnished? 3 agents weigh in

When putting a property on the market, a seller has a variety of options: list the home fully furnished, stage it with rented furniture, or amplify an empty space with virtual staging. And while physical staging can seem like the best of both worlds, all three options have pros, cons, and specific contexts or markets […]

Want video landing pages in a snap? Real Estate Shows might be for you

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Estate Shows is an automated video content and listing marketing solution. Platforms: Browser, mobile-responsive Ideal For: Brokers, teams and agents Top selling points: All content pulled from MLS account Import of prerecorded video Landing page […]

Renovation-averse buyer? We have tips for that

Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are opting for turnkey homes. Move-in-ready and furnished listings are of rising interest to buyers who are short on time and uninterested in taking on a project. But while the preference for turnkey homes may be on the rise among high-end […]

Openhouse Live makes Matterport tours a group event

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Openhouse Live is software that allows multiple parties to interact during Matterport tours. Platforms: Browser, mobile-responsive Ideal For: Any agent or brokerage that uses Matterport to create 3D tours Top selling points: Uses Matterport Model ID […]

Rethinking home: How buyers are reprioritizing amenities

Among all the shifts that have happened this year, the fact that businesses rely on a distributed workforce has become an accepted fact; as a result, we know homeowners spend the majority of their time in their houses and condos. This has proven especially true in the luxury real estate market, where buyers are often […]

Not good at arranging throw pillows? Good thing there’s Stagerie

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Stagerie is a software for helping agents stage listings. Platforms: Browser, mobile-responsive Ideal for: Agents and staging professionals Top selling points: Staging “inspection” report Doesn’t put added pressure on seller For agents who aren’t good at […]

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