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Make it about them: How to win trust and more clients

When meeting with new clients, take a page from other service industries, and focus on their needs first before you launch into a pitch. That way, you can tailor it to clients’ specific needs and win their trust along the way. Source: click here

Lesson Learned: Trust your gut

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Greenwich, Connecticut, agent Julianne C. Ward. Source: click here

8 feng shui basics all agents should know

If you’re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here are eight basic principles. Source: click here

3 strategies to cut through the noise and build a lasting business

Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Fast forward to the present day. This exact […]

Don’t ignore this part of your pipeline

Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively using it is, in fact, a critical part of being successful […]

Build a culture of learning and growth

Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies of the World® (LeadingRE), feels passionate about and the reason LeadingRE has prioritized educational offerings for its […]

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a consistent — if differentiated — experience for potential clients on all […]

Success stories from Startup Alley: FIRST

For real estate agents and brokers, most of their new listings will come from their sphere of influence. Which means staying in touch with people they already know is paramount to driving business. But while the average homeowner moves every 7 or so years, the vast majority have lost touch with their agent by that […]

Millennials can differ by age: what agents need to know

As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider and their experiences around home different from their younger counterparts. Millennials — the generation between […]

Federal Housing Administration seeks to loosen condo financing: NAR

For a decade, NAR has urged the Federal Housing Administration to make it easier for condo buyers to qualify for FHA-insured mortgages. Now the FHA is making progress on this front. Source: click here

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