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Becoming an effective real estate mentor

Experienced luxury agents make amazing mentors since they’ve spent decades delighting clients and closing deals. But you don’t need to be a real estate veteran to provide valuable advice, support, and coaching to the people on your team. I can personally attest to this. I first received my real estate license in 2014, and because […]

Need print and social media marketing fast? Enter CoVault

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. CoVault is a marketing software for creating listing brochures and social media content. Platforms: Browser Ideal for: Brokerages and agents Top selling points: Very fast brochure creation Connects from MLS ID White-labeled interface Created by an […]

What ‘being the best’ means to 5 agents

Luxury homes and affluent clients require service that is second to none. If you’ve asked yourself how you can rise to the challenge of being the best luxury agent in the business, you’re not alone. It’s a question many ask—and one that only a handful can answer. John Messina, Real Estate Associate Broker with Daniel […]

NestEgg cracks the code for small landlords and the agents who help them

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. NestEgg is comprehensive rental business management app for small landlords. Platforms: Browser, mobile for iOS and Android Ideal for: Landlords and agents who work with landlords Top selling points: Addresses all aspects of small rental business […]

How 3 agents have leveraged a referral network to sell homes

Marketing by word-of-mouth is seen as a nice-to-have in most industries. But in luxury real estate, it’s a must-have. The vast majority of agents have a referral network that they value, nurture, and rely on to provide a significant portion of their business. For Stephanie Lowe, Affiliate Broker at Zeitlin Sotheby’s International Realty, the referrals […]

LeadJolt plugs into the power of Facebook lead gen

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. LeadJolt is a marketing service that creates and manages digital lead-generation campaigns Platforms: Browser, mobile Ideal for: New agents needing to build databases, brokerages and teams Top selling points: Facebook-centric Heavily emphasizes manual ISA follow-up Appointment […]

Finding the perfect home for an unconventional client

Have you ever had a client request the highest, most panoramic property in the area so they can maximize natural light for their world-class art collection? Or perhaps you’ve worked with a pro athlete, and they wanted an indoor basketball court beside the open-concept kitchen-living room. I’ve had both scenarios in my time as an […]

Showing app Entro has potential — but should address agent safety

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Entro is an app for homebuyers to find agents for on-demand showings. Platforms: iOS Ideal for: Agents, new agents looking to build database and teams Top selling points: Good source for leads Easy to control on/off […]

Dreaming of your brokerage being on the big screen? Try ITESMEDIA

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ITESMEDIA offers digital signage for retail real estate offices and back-office productivity. Platforms: Browser, tablets, touch screens Ideal for: Retail storefront brokerages, team offices, brokers who incentivize competition Top selling points: Unique form of marketing Multiple […]

Virtual tour success stories: How 4 agents used visuals to make the sale

Can luxury properties be sold without a client site visit? The upsurge in virtual viewings this past year has shown that the answer is sometimes an emphatic yes—but it takes a dedicated agent to make the sale possible. Here, four real estate professionals share their firsthand experience closing with clients that had never physically set […]

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