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Change agents: How my former career made me a great real estate agent

Real estate is a specialized field of work, and not every agent takes the most direct path to find their niche. Here, three agents share their stories from before they became luxury real estate experts, and describe how these unique trajectories have helped them serve their clients with confidence. A high-flying attorney lands in a […]

Zentap addresses all your Facebook needs in one place

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Zentap is a social media content creation and management solution for real estate agents. Platforms: Browser Ideal for: All agents needing social media marketing assistance, new agents Top selling points: Wide array of content types Localized […]

Why industrial interiors are making waves with buyers

Industrial interior design has long been beloved by luxury homeowners. Modern and open, characterized by the use of wood, metals, and exposed building materials, these spaces bring together many popular trends while keeping clutter and maintenance to a minimum. It’s little wonder that interest in them has peaked: luxury homebuyers are seeking properties that inspire […]

The top 5 common anxieties for first-time homebuyers

In many markets today, homes are being snapped up almost as soon as they’re listed—and a large percentage of those buyers are entering the market for the first time. Here at Pacific Sotheby’s International Realty, not only do we see these trends, we’ve identified some key sources of anxiety that most new home buyers have […]

Does Zillow’s app for online tours stack up?

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Zillow 3D Home is software for creating online home tours. Platforms: iOS app, browser Ideal for: All agents and teams needing a tool for immersive online home tours Top selling points: Easy MLS-ready version Also pairs […]

Roomvu makes effective web video marketing fast and affordable

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Roomvu is a video content creator and marketing solution for real estate agents. Platforms: Browser, mobile-responsive Ideal for: New agents and agents needing a new online marketing solution, teams, marketing admins Top selling points: High-quality video […]

5 work-from-home interior design trends on the rise

Interior design is central to luxury real estate—it takes a home from concept to comfort. And design, like every other facet of society, was transformed by the pandemic. While the office remains at the center of today’s interior redesigns, more time spent at home has prompted a change in clients’ interests in the realms of […]

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