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Switcher Studio brings easy, broadcast-level video production to the iPhone

September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the […]

Looking for a simple solution to social media? Try PropertySimple

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. PropertySimple is a social media marketing and advertising solution. Platforms: Browser, mobile responsive Ideal for: Listing agents, teams and brokerages wanting to better manage social media content and advertising Top selling points: Automated ad creation Consumer-facing […]

Furnished or unfurnished? 3 agents weigh in

When putting a property on the market, a seller has a variety of options: list the home fully furnished, stage it with rented furniture, or amplify an empty space with virtual staging. And while physical staging can seem like the best of both worlds, all three options have pros, cons, and specific contexts or markets […]

Want video landing pages in a snap? Real Estate Shows might be for you

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Estate Shows is an automated video content and listing marketing solution. Platforms: Browser, mobile-responsive Ideal For: Brokers, teams and agents Top selling points: All content pulled from MLS account Import of prerecorded video Landing page […]

Renovation-averse buyer? We have tips for that

Luxury real estate buyers lead increasingly complex lives, so it’s no surprise that many are opting for turnkey homes. Move-in-ready and furnished listings are of rising interest to buyers who are short on time and uninterested in taking on a project. But while the preference for turnkey homes may be on the rise among high-end […]

Openhouse Live makes Matterport tours a group event

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Openhouse Live is software that allows multiple parties to interact during Matterport tours. Platforms: Browser, mobile-responsive Ideal For: Any agent or brokerage that uses Matterport to create 3D tours Top selling points: Uses Matterport Model ID […]

Rethinking home: How buyers are reprioritizing amenities

Among all the shifts that have happened this year, the fact that businesses rely on a distributed workforce has become an accepted fact; as a result, we know homeowners spend the majority of their time in their houses and condos. This has proven especially true in the luxury real estate market, where buyers are often […]

Not good at arranging throw pillows? Good thing there’s Stagerie

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Stagerie is a software for helping agents stage listings. Platforms: Browser, mobile-responsive Ideal for: Agents and staging professionals Top selling points: Staging “inspection” report Doesn’t put added pressure on seller For agents who aren’t good at […]

The Instagram playbook: how to make your listings stand out in the age of visuals

When today’s emerging affluent consumer wants to curate a gallery of their lives through video and photography, they choose Instagram. It’s not news that Instagram is an ideal platform for agents as well: it’s a powerful channel for showcasing not only high-end properties and markets, but the exceptional lifestyles they make possible. High-quality imagery and […]

PureAgent CRM reduces automation dependency, ups ante on live tours

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. PureAgent CRM by Onjax Real Estate Technologies is a customer relationship management solution for teams and brokers. Platforms: Browser, mobile-responsive Ideal for: Brokers and teams Top selling points: Branded virtual tours and open houses Proprietary video […]

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