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The 8 mistakes to avoid when designing a virtual home tour

Now more than ever, virtual home tours are an invaluable asset for agents looking to educate and inspire their buyers. Whether filmed live or pre-recorded, video tours need to be high-quality and captivating in order for the property itself to shine through. Engaging buyers at a distance is an art form. But without practice, these […]

Real Grader helps keep agents’ online reputation on track

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real Grader is a service for improving and building an agent’s online reputation and brand identity. Platforms: Browser, mobile Ideal for: All agents and brokerages Top selling points: Emphasis on Google Business Profiles Monthly coaching calls […]

ClosingLock aims to lock down wire fraud

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ClosingLock is a wire fraud prevention software for real estate transactions. Platforms: Browser, mobile-optimized Ideal for: Title companies, all agents and parties to closing activities Top selling points: No account setup required. Multi-factor authentication. Quick connection […]

The top 3 priorities buyers place alongside location

The past year has brought unparalleled attention to luxury properties in suburban and vacation markets. As companies have made the transition to remote work, buyers are weighing the option to move out of compact urban centers—but location isn’t the only thing on the luxury buyer’s wish list. As lifestyles change, so do the criteria for […]

CoreLogic launches consumer search with OneHome

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. OneHome by CoreLogic is a consumer-facing home search portal. Platforms: Browser, mobile-responsive Ideal for: All agents, teams and brokerages Top selling points: Lifestyle-driven search Transparent agent oversight of search activity Homebuying Planner resources Property Fit scoring […]

What you need to know about 2020’s accelerated luxury market

It’s safe to say that this year has not been the one we expected. In March, it was anybody’s guess how the pandemic was going to impact real estate: I anticipated disaster. But in the luxury sector, we’ve experienced the opposite. High-end home sales may have been unpredictable in the spring, but the luxury housing […]

Up your social media look with Feed Appeal

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Feed Appeal is a social media content generation tool for real estate agents. Platforms: Browser, mobile-responsive Ideal for: All agents, teams and brokerages Top selling points: High-end graphic design Easy organization of content Streamlined, not overdone […]

From video to VR: why VR home tours are a must-have

This has been a year of challenges and transformation for all industries, and the luxury real estate sector is no exception. For us, a critical change has been the urgent need for virtual assets on all key listings — and for many agents, myself included, this has been a change for the better. It was […]

ReferMe IQ uses old business to earn you new business

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. ReferMe IQ is a software to help sales professionals earn referral business. Platforms: Browser, mobile-responsive Ideal for: All agents and teams Top selling points: Simple, automated email campaigns Powerful supplement to existing CRM Sphere of influence-based […]

How urban buyers are creating space and redefining how they live

We’ve all experienced the shift this year: luxury buyers opting for spacious homes in the suburbs or beach houses along the coast over apartments in the city. Yet urban real estate professionals shouldn’t panic: what we’ve seen isn’t a flight from urban density, but a flight of convenience for those who can afford to do […]

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