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50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throughout your career. Source: click here

Forget Zestimates: Use DashCMA on your listing presentations

DashCMA quickly performs robust comparative market analyses for real estate agents. The CMA visualizes data to better communicate home values to clients and uses metrics that many others don’t. Source: click here

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital marketing practices and technology. Here are eight easy rules for agents who want to stay out of the fray. […]

3 ways to actively ensure the longevity of your career

While attending the real estate licensing program, I learned an insane statistic: About 90 percent of real estate agents leave after five years. How do you prevent falling prey to the five-year itch? Actively continue your education through these three avenues. Source: click here

4 ways brokerages can expand their agents’ education

In the constantly changing real estate industry, how do real estate brokerages furnish their agents with the knowledge and tools they need to succeed? Here are some of the top strategies for fostering agent growth through coaching, ongoing education and proactive training programs. Source: click here

7 reasons pre-listing inspections are an absolute must

Contrary to popular belief, the celebrations shouldn’t begin right when a contract is executed — in fact, it marks the beginning of a long and uncertain process to a potential closing. The best way to increase a seller’s chances of closing smoothly is to have a pre-listing inspection done before ever coming on the market. […]

How to keep your seller from straying to an iBuyer

How can agents position themselves as relevant with the onslaught of iBuyers becoming prevalent in markets across the U.S.? Here are four tips for showcasing your worth. Source: click here

MagicPlan releases new version of its popular room-scanning app

Version 8 of the app, which has 18 million downloads, uses 3D scanning to capture measurements and indicate doors and windows automatically. Source: click here

‘Off the rails’ real estate promo video ‘missed the mark,’ goes viral

A steamy real estate promo video featuring flirtatious models playfully chasing each other around a luxury pad has drawn ridicule from across the globe on social media, causing the red-faced Australian real estate franchise that originally posted it to quickly apologize and take the ad offline. LJ Hooker Bankstown, a Sydney-based brokerage, posted the video, in […]

Sellers pulling homes off market ahead of Uber, Lyft IPOs

The influx of new money could lead to a robust market once the uncertainty wanes, according to a new report from Compass Chief Economist Selma Hepp. Source: click here

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