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7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Source: click here

How real estate agents can use bridge loans to close more deals

If you work in a hot market, you might need to create additional opportunities to help your clients compete — and for a variety of difficult buyer scenarios, bridge loans might be the perfect answer, creating more options and more leverage to get your clients back in the running during a complicated negotiation. Source: click […]

The Real Word: What do you think about Coldwell Banker’s new logo?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll share their thoughts on Coldwell Banker’s new logo.  Source: click here

4 ways to personalize your service using your CRM

How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches with a little help in the form of simple CRM […]

Listing Bits: What real estate can learn from the music business

Listen in for 1000watt’s Marc Davison’s challenge around breaking paradigms in branding your real estate organization, and learn how your name, logo and messaging can work together (in harmony, of course) to articulate what’s important to you as a company. Source: click here

Here’s how Facebook’s housing ad discrimination worked

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Source: click here

Agent uses Facebook to warn female colleagues about creep

Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age. Source: click here

What agents are saying about Zillow’s self-guided home tours

A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space. Source: click here

As home prices rise, Bay Area sales keep falling: CoreLogic

As home values grow, sales in the San Francisco Bay Area continue to fall, according to the latest data from property analytics provider CoreLogic. In total, only 4,354 homes were sold in Alameda, Contra Costa, Marin, Napa, Santa Clara, San Francisco, San Mateo, Solano and Sonoma counties in February — down 12.8 percent from the same time last […]

Big NYC brokerage strikes social media marketing partnership

Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings. Source: click here

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