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Convert and converse, with Verse

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Verse is an automated lead engagement and nurturing service. Platforms: Browser Ideal for: Brokerages, teams, and individual agents Top selling points: Any lead source Auto and human lead interaction Lead distribution mirrors in-house rules Integrates with […]

3 takeaways from the latest trends in home goods and brands

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world, and provide them with a meaningful personal experience. Brands are looking beyond mere material opulence, and thinking about how to create a genuine sense of novelty, […]

Affordable, agent-developed Zephyr Leads is one to watch

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Zephyr Leads is a lead-generation, marketing and CRM solution for agents, brokers and teams. Platforms: Browser Ideal for: All size brokerages, teams, and agents Top selling points Agent-developed and led Feature-to-dollar value Unique marketing efficiencies Range […]

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity, and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in exchange for your readers’ time. How can you reconcile […]

AerialSphere ready to take property search to new heights

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. AerialSphere creates 360-degree aerial maps for real estate search and marketing. Platforms: Browser Ideal for: Brokerages, teams and individual agents; professionals who sell new construction; those in fast-growing markets Top selling points Highly unique way to […]

The 4 industry conferences top producers never miss

With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with peers? Michael Valdes, REALOGY There’s no surefire way to know which event will deliver the […]

Agent-developed office productivity app WhoHub hits the mark

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. WhoHub is an interoffice communications and productivity app. Platforms: iPhone iOS Ideal for: Multioffice brokerages and teams, large single office brokerages Top selling points Ease of use Reduction of in-house email traffic Team-building benefits Sharing of […]

Think Like a CEO S2E3 – Engaging Talent

Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? This episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivated to move up the ranks. Show Notes: 00:47 How do you define talent? 1:25 […]

Beyond leads: What are other metrics of real estate marketing success?

When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what truly keeps businesses alive. So how can agents ensure they’re reaching the broad […]

This broker-owned website toolkit builds SEO-focused websites for agents

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. IDXSEO is a website builder and SEO service for real estate agents. Platforms: Browser; mobile-responsive Ideal For: Individual agents; small, indy brokerages Top Selling Points: SEO benefits Affordability Full site control Hands-on assistance Top Concerns: IDXSEO […]

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