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Improvement vs. maintenance: How to explain the difference

Homeowners looking to sell often seem confused over what constitutes an improvement versus deferred maintenance. Here’s a handy list that’ll help your clients distinguish between basic maintenance and genuine home improvements. Source: click here

Exiting real estate: How much is your business really worth?

What does it take to successfully sell a real estate business? The first two parts of this series looked at your mindset around leaving the business and how to increase its value when you sell. The next step is negotiating the sale. Source: click here

How to make the most of your day off

In a field where there’s an expectation of being responsive and “on” constantly, you’re bound to burn out if you don’t take time off. Here’s how to squeeze the most out of a day off. Source: click here

A day in the life of a real estate team leader

A day in the life of a real estate agent can be hectic and include a wide range of activities — from meeting with clients and staging homes to social media marketing and coordinating transactions. When it comes to leading a team, however, a typical day can be very different. We spoke with a few […]

Want to ensure success shows up? Look for these 4 things.

AWIP (pronounced A-WIP) A Work In Progress. Aren’t we all? Well, those of us who want to achieve at high levels are, and I’ve learned over the years that we’re actually a small community. Most people will tell you they want to be great and achieve at high levels, but as my mentor told me […]

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find the answers they want. The data confirms they’ve been successful: […]

Can you own a real estate business without operating a brokerage?

Anna Bellomo is the Founder and Owner of District Homes, a successful boutique real estate business. Ranked number one in the Berkeley area, Bellomo and her team facilitated $82.2M in home sales last year for 74 happy families. Below, Bellomo shares how she built her real estate business. Bellomo moved to the US from Spain, […]

4 actionable tips to get more leads

Good leads are the oxygen of residential real estate. In this article, we want to reveal some out-of-the-box lead generation strategies to drive your real estate listings forward. Use floor plans on your listings Increase the engagement to your listings with floor plans. According to Zillow, a floor plan is the 2nd most important feature […]

Use public relations to tell your property’s story

Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Principal Broker Scott Carvill of Carvill Sotheby’s International Realty, on the island of Oahu in Hawaii, has first-hand experience in […]

How passion and pride can bring professional success

One of the best parts about choosing a career in real estate is the opportunity to use the work I do every day to affect real and lasting change in my community. As a top agent in Cincinnati, my business goals are tied to my community goals. I always felt strongly about fair housing and […]

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