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How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here

Why it’s time to pull back the curtain on commission

The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]

Naked data under the stars: A real estate love story

Industry data is often masked in layers of cosmetic “enhancements” and workarounds. It presents relationship problems when agents, brokers and MLSs aren’t looking at the same picture. Innovative technology companies are swooning for the powerhouse data feeds coming from Stellar MLS. Source: click here

Agent/broker perspective: How to help agents avoid burning out

In this monthly column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. A successful agent is experiencing career boredom and finding herself in need of some new challenges and inspiration. What can her broker do to help motivate her and establish fresh goals? Source: click here

Office morale low? 3 tips for raising spirits

Keeping the office in a positive mindset requires creativity, flexibility and authenticity. Here are three proven ways to raise office morale. Source: click here

Can commercial real estate provide investors a hedge against volatility?

It’s a strange time to be an investor. We’re in a longtime bull market, but the 2008 financial crisis is still fresh in most investors’ minds. As we continue to ride this bull, we see volatility everywhere, and most markets appear unable to shake it off. Investors are starting to act on their fear of […]

Atlanta home with no front door hits market for $1.25M

An Atlanta property with spiked roof edges and no front door has been put up for sale for $1.25 million. Photo courtesy of Harry Norman Realtors Haus Gables, a 2,200-square-foot home that was designed by architect Jennifer Bonner in 2018, comes with slanted gables and an open floor plan. According to Curbed Atlanta, construction workers had […]

Should more American cities do away with single-family zoning?

For more than a half a century, the foundation of the American dream was obvious: a standalone house with a yard, probably in the suburbs and probably with a big driveway and garage. It’s an image that has become ubiquitous, and one that was made possible in large part thanks to zoning regulations that set […]

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