It’s easy for real estate agents to develop a love-hate relationship with online buyer leads. On the one hand, they can be a quick way to jump-start a business or enter a new market. On the other hand, they’re expensive and require thorough, consistent work to get results. We’re also in an age where an […]
Wouldn’t it be great to have access to a social media audience that’s 100 percent engaged in what you have to say? What if this audience actively contributed relevant content that built interest in your real estate brand? Sounds too good to be true, right? By creating a Facebook group, you actually can have all […]
It’s no secret that certain markets suffer from a persistent lack of inventory. In these areas facing tight supply, what is the best way for agents to provide value to homebuyers and sellers? One commonly overlooked, but cost-effective way to get the best price for your seller — or calm your buyer’s fears in a […]
Agents are making more concessions than ever to obtain listings during the inventory shortage, even if it means seriously overpricing them. While this may be an acceptable strategy when inventory is tightening, it often spells doom if the market has already crested or has begun to decline. According to Steve Cook, publisher of Real Estate […]
The deal is signed and sealed, but it may not be real. A lot can happen from contract to closing, and until all is funded and keys are exchanged, getting to the finish line isn’t a sure thing. Here are five reasons why a home sale may not make it: 1. Inspections This is one of […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. HomeFlik is a simple listing video creation app. Platforms: iOS Ideal for: All agents working at any price point Top selling points No editing Clear, step-by-step interface Short, concise videos Only $4.99 for lifetime use Top […]
WASHINGTON — The board of directors of the National Association of Realtors (NAR) today approved an additional $9 million in funding for broker data management platform Upstream. The company behind the platform, UpstreamRE, is expected to repay the funds when it achieves profitability. The funds — $500,000 this year and $1 million in 2018 for […]
WASHINGTON — The board of directors of the National Association of Realtors (NAR) today approved three changes to MLS policies that are meant to position agents and brokers to leverage technology in their businesses. The policies do three things, according to NAR’s Multiple Listing Issues and Policies Committee, which met at NAR’s midyear conference, the […]
WASHINGTON — The National Association of Realtors has been preaching the gospel of agent safety in recent years and now the trade group is putting some money where its mouth is. On June 1, NAR will launch a grant program geared at helping state and local Realtor associations promote the safety of its 1.2 million members. […]
Let’s talk ethics. I don’t mean the Realtor Code of Ethics, although it’s a fine thing — and having held securities licenses (NASD Series 7 and others) I can testify that the Realtor Code is better than anything on Wall Street. The housing ethics explored below are a series of questions about the consequences of a […]
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SAN ANTONIO/SOUTH TEXAS AREA: Atascosa, Bandera, Bexar, Comal, Dimmit, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Zavala, Zapata
| AUSTIN AREA: Travis, Williamson, Hays | HOUSTON AREA: Chambers
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