As a brokerage executive, it’s your job to know everything about your business: consumers, agents, listings, the market. This intelligence is the life-blood that enables your organization to drive more transactions, recruit more effectively and improve your strategic position. So let’s test this: How many active listings does your brokerage have today? You probably answered […]
Keeping up with social media can be overwhelming, so I’ve developed what I call the “Holy Grail” of Facebook and LinkedIn, specifically, to make it easier for you. Whether you use these platforms sparingly or on a regular basis, these five tips will get your pages seen. 1. Genuinely believe you have something to offer […]
Raj Qsar is the principal/owner of The Boutique Real Estate Group and spends much of his time traveling to far flung destinations educating those in the real estate industry on the finer points of effectively using technology and social media. The Southern California-based influencer will take the stage during Inman’s Indie Broker Summit on Monday, August 7 to address […]
Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads. Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents. More often than not, the agents who fail at email marketing do so because they don’t put enough thought […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Investorist is an international new construction marketplace and transaction management tool. Platforms: Browser-based; mobile-optimized Ideal for: Agents who work with international buyers, new developments and high-rise builders. Top selling points Targeted specifically at new construction Excellent […]
Much ado has been made about the fact that the top leadership positions in real estate are primarily held by men. Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at […]
There are some known facts in the real estate industry: The average age of a real estate agent (58 years old) is significantly higher than that of a homebuyer (32 years old). The industry is challenged to attract young professionals. The generational divide has never been more significant or more discussed. Technology and communication channels […]
Hordes of angry Realtors have called on the National Association of Realtors to come out swinging against Zillow Instant Offers, the pilot program that lets consumers request quick offers from investors. In response, the trade group has started disparaging Zillow Instant Offers, emphasizing its continued support of realtor.com and doubling-down on its mission to broadcast […]
In what he described as a “reassertion of American sovereignty,” President Donald Trump has pulled America out of the landmark Paris climate accord, a deal that unites more than 190 countries on climate change policy. The decision drew a mixed response from the real estate industry and agents across the U.S. As business leaders express […]
In the white-hot San Francisco Bay Area real estate market, tech-savvy buyers and sellers are likely to have little patience for an agent that doesn’t have ready access to listings from all over the region. Given the region’s acute inventory shortage and bidding wars breaking out left and right, buyers looking in one area may need […]
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SAN ANTONIO/SOUTH TEXAS AREA: Atascosa, Bandera, Bexar, Comal, Dimmit, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Zavala, Zapata
| AUSTIN AREA: Travis, Williamson, Hays | HOUSTON AREA: Chambers
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