The National Association of Realtors (NAR) Pending Home Sales Index (PHSI) is down for the third consecutive month due to continued inventory shortages and surging home prices. May’s PHSI, which is based on contract signings, dipped to 108.5, a 1.7 percentage point drop from April’s downwardly revised 109.4. NAR chief economist Lawrence Yun says low […]
The same search engine optimization tool used by Zillow, realtor.com and other aggregators is now being used by a major producer of virtual tours to allow agents to once again deliver homes for sale directly to would-be buyers. The tool is called “structured data,” and it allows the likes of Zillow, ListHub and others to […]
Getting clients into a newly built home can be thrilling, but there are things you, and they, need to know ahead of time to help them have the best experience possible. You’ll be able to help clients move into their house feeling confident that you’ve done everything to ensure it will be a home by […]
With properties selling like hotcakes, one out of three recent homebuyers made an offer on a home without seeing it in person, according to a new survey from high-tech brokerage Redfin. The finding underscores how leveraging new marketing technology and serving up as much property data and imagery as possible can benefit agents while marking […]
Do you need permission to make fun of listing photos on the internet? That question has real estate pros divided and may lead real estate giant Zillow Group into yet another legal battle over listing photo copyrights. This week, Zillow Group, a company whose market cap currently stands at $8.9 billion, sent a cease-and-desist letter […]
In the current real estate market, there is no shortage of prospective buyers who want to purchase a home and real estate agents who want to help them accomplish this goal. What there is a shortage of, however, is homes for sale. According to the National Association of Realtors (NAR), there were just 1.93 million […]
Real estate startups touting revolutionary low-fee models are coming out of the woodwork these days. Most of their predecessors have fizzled because they haven’t provided the expertise and handholding that have proven time and again to matter to most consumers. But these upstarts may be worth keeping an eye on. Sooner or later, one could […]
In the latest episode of Voodoo Agent, Gary Gold explains that in real estate, it’s not over ’til it’s over. If you’ve got lead, and you’ve gotten their listing or you’re showing them homes, and they’re writing offers — you think you’re all good, right? Not so fast! Buying or selling real estate is a […]
When searching for a home, deciding whether to rent or buy can be a daunting task. The choice is one of the biggest decisions that many adults make in their lives. Many younger people have been renters for most of their adult lives, which makes the leap into homeownership a difficult one. The costs of […]
Do you remember the buzz that surrounded the introduction of the QR (quick response) code? We all rushed to put it on everything: We put it on our flyers, our newspaper ads and our business cards. One agent in Seattle even put it on his billboard. What was he thinking? That people were going to […]
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