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9 risks that could derail Redfin after it goes public

Over more than a decade, Redfin has fought tooth and nail for a small fraction of market share — without turning a profit. Some analysts think the high-tech brokerage can quickly grow into a multibillion dollar company after its IPO, scheduled for July 28. But it’s far from clear whether the company can develop into anything […]

Windly app helps buyer’s agents send and manage electronic offers

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Windly is a home search app that comes with a native electronic offer submission process. Platforms: iOS Ideal for: Agents who work only with buyers in fast-moving, competitive markets; agents looking to streamline buyer agency processes. […]

Does staging add value to the homeselling process?

Between real estate agents, bloggers and HGTV, sellers are constantly hearing about the need to get creative to attract prospective buyers to their homes. Suggestions include filling the rooms with warm and inviting scents, providing the perfect lighting or playing up fun and interesting features. Another popular option is home staging, which involves arranging and […]

Inside Redfin’s IPO: ‘We learned to fight like wild animals’

As Redfin gears up for an IPO, the high-tech brokerage has released a video presentation designed to coax investors into pouring more than $100 million into the company at a valuation of over $1 billion. The focus of the company’s IPO statement is on happy customer firsts, big profits later on — a feel-good IPO. The […]

Who is leading the home renovation market?

Houzz released its Q2 Renovation Barometer, a report that tracks confidence in the home renovation market among a range of industry professionals, such as interior designers, architects and professional landscapers. The report, which records differences in year-over-year and quarter-over-quarter market improvements, showed high second-quarter readings, ranging from 63 to 78 out of 100. According to Houzz, this year’s […]

Daily market update: July 18, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Wednesday, July 19 Monthly New Residential Construction The U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announced the following new residential construction statistics for June 2017. Privately-owned housing units authorized by […]

Gen-X equity still hurting 10 years after housing crash

Gen-X and millennial homeowners have comparable levels of equity, despite Gen-Xers’ considerable head start. According to Zillow’s Home Equity Report, Gen-X (aged 35 to 50) bore the brunt of the fallout from the housing crash, while millennials have benefited from rapid home value growth over the past few years. For example, the average millennial owes […]

How to market yourself with the power of persuasion

Alex Wang, a real estate evangelist for Sereno Group, entered the real estate game with a unique background in 1999. He holds a bachelor’s degree in Human Thinking from UC Berkeley and is a graduate of the Influence and Negotiation Strategies Program at Stanford. More recently, he founded a successful independent brokerage, which was later […]

Art or mess? Realtor tells story of viral ‘mannequin’ house

“It just blew the heck up,” Diana Power said over the phone with a Texas twang. She was referring to her eight-day-old Richmond, Texas, listing that took the internet by storm thanks to shocking listing photos. Throughout the images, mannequins calmly wait on a drink in the kitchen, sit in front of the bed and […]

Zillow Group and photography firm VHT taking battle to higher court

Real estate listing photos appear to be the subject of increasing legal skirmishes lately, and there are at least two players in the industry not ready to give up the fight for their rights to them. Real estate giant Zillow Group and real estate photography firm VHT are both petitioning the 9th U.S. Circuit Court […]

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