When real estate agents consider their marketing and lead-generation budgets every year, they have a couple of options: They can put their resources toward a few people they already know, or instead they can invest in connecting with many more people who are currently strangers to them. In other words, as we asked in the […]
Andrew Flachner is co-founder and CEO of RealScout. RealScout combines revolutionary buyer data-driven listings tools and industry-best home search experiences to help you win and sell more listings. To date, RealScout has powered billions of dollars in transactions for thousands of agents and the industry’s leading brokerages. Flachner has found a way to combine his […]
When you’re starting out in real estate, you wake up every day hoping and praying for success. You’re trying new things on the daily. Mailers go out to the masses with your branding plastered all over them. Your email campaigns reach anyone who’s given you an email address. Pounding the pavement and networking have become second […]
RealtyShares, an online funding platform that lets investors buy fractional ownership of properties, has acquired competitor Acquire Real Estate. The deal marks the first acquisition in the online real estate investing industry and will help RealtyShares develop new technology, including a secondary market through which investors can trade shares of real estate equity or debt, […]
For the 19th consecutive year, Century 21 (C21), the iconic real estate franchise operation with the gold coats, has claimed the top spot in Millward Brown’s 2017 Demographic Ad Tracking Study. According to the market research firm’s survey of 1,200 recent homebuyers and sellers, who were asked to list the names of any realty agencies […]
Home prices experienced another 5.6 percent year-over-year increase in the month of May, the same as the month prior; but this is not pre-housing crisis déjà vu, according to the S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index. “Home prices continue to climb and outpace both inflation and wages,” said David M. Blitzer, Managing […]
On one side, you have 2,770 consumers who claim that their lender suggested property values to appraisers (who are supposed to be utterly objective) when securing their loans. And on the other side, you have a lender claiming that the two law firms heading up the class-action lawsuit are “predatory.” In the latest iteration of […]
Having a sense of which of your contacts might want to list their homes soon is one thing; clinching appointments with these prospective sellers is another. First — a startup that predicts who in an agent’s “sphere of influence” is most likely to transact in the coming months — is now offering to take this work […]
We can all agree — real estate agents deserve more appreciation than they currently receive, but one Abilene, Texas man appears to have taken his “appreciation” too far, putting the real estate community on guard. According to KTAB News and the Houston Chronicle, Realtor Tommy Simons was with a client touring a home that recently […]
You can essentially blame strangers at an open house in Nashville, Tennessee, for Johnny Grant’s musical listing videos. The team leader has created two parodies of popular songs (“Body Like A Back Road” by Sam Hunt and “That’s What I Like” by Bruno Mars) to help sell real estate listings — and one house went […]
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