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5 indicators for timing your market

Thanks to experience and a highly analytical approach to real estate’s cyclical nature, expert and author Robert Campbell has a huge edge when it comes to timing market shifts. Here are the five stats to watch and why a downturn might be around the corner. Source: click here

WATCH: Delivering 7-star service in a 3-star industry

Create your own success story at Inman Connect New York, January 28-31, where over 4,000 industry professionals gather to forge new relationships, share tactical takeaways and discover the latest technology to boost their bottom line. With hundreds of speakers, engaging sessions and can’t-miss networking events, Connect provides unlimited opportunities for agents and brokers to cultivate and grow their […]

Do open houses still work?

On the 100th anniversary of the open house, a growing number of agents are debating their relevance. Others are simply walking away from the time-honored practice. Source: click here

9 failsafe time management strategies for real estate agents

Here are nine ideas on how to focus and get more stuff done, culled from a wide assortment of achievers from our own industry to world leaders and, yes, even Jerry Seinfeld. Source: click here

Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. What they don’t have is the expertise to parse it and make informed decisions with it. […]

New trends in luxury second homebuyers: seeking a life well-lived

The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “well-lived.” Affluent consumers have become increasingly conscious of their […]

Build a business platform to make an impact

Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. “We meet so many people from so many walks of life,” says Natalie […]

2D, 3D, Panoramic, oh my! What’s the difference, really?

Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Not all visuals are created equal, and not all visuals are used in the same fashion. Here’s […]

Instagram tests removing ‘like’ counts from US profiles

Social media is at center of many real estate agents’ marketing plans, whether it’s creating business pages on Facebook, innovative listing videos on Instagram or snazzy behind-the-scenes videos on Tik-Tok. However, as with most things in life, social media platforms are in a constant state of flux as features are introduced and discontinued, and algorithms […]

How to bring veteran clients value by understanding MPRs

Getting through the VA’s appraisal process can be a deal-breaking nightmare — if you don’t know how it works. Navy veteran and agent Phil Capron, sheds some light on common loan-approval issues you can help veteran clients avoid. Source: click here

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