Please wait as we prepare your PDF file ....

Mission Chronicle Blog

Search Blog

our goal is to help you stay informed by providing timely and interesting articles.

Majority of Americans want their real estate agent to offer VR tours, study finds

01/10/2018

Download PDF

Virtual reality (VR) was once nothing more than a fantasy explored in movies and video games, but according to Coldwell Banker’s 2018 Smart Home Marketplace Survey, VR is becoming a tangible and integral part of the homebuying process for a majority of Americans.

The survey, which included responses from 3,000 adults, revealed that 77 percent of homebuyers would like virtual reality tours before seeing a prospective listing in person, and another 68 percent would like to use technology to see how their current furniture would look in a new home.

Furthermore, 62 percent of Americans said they’d be more apt to choose a real estate agent who offered VR tours over an agent who didn’t.

“It’s crucial that the real estate industry stays on the cutting edge of technology,” said Coldwell Banker senior vice president David Marine in a press release. “From virtual reality to smart home tech, consumers are now interacting with these technologies in different capacities and expect the same when working with a real estate professional.”

Beyond VR, American homebuyers are starting to fully embrace smart home technology with 32 percent of respondents reporting owning a smart home tool — an 8 percent year-over-year increase.

The most desirable smart home tools. Source: Coldwell Banker

Moreover, 42 percent of sellers said they’d look to their real estate agent for guidance on how staging their home with smart home products could draw in buyers.

3 crucial questions to make 2018 your best year ever Insights from Tom Ferry to catapult growth in 2018 READ MORE

When it comes to smart home products that could make or break a sale, respondents said the following items were most important, and show be pre-installed in a listing:

Smart thermostat (77 percent) Smart fire detector (75 percent) Smart carbon monoxide detector (70 percent) Smart camera (66 percent) Smart lock (63 percent) Smart lighting system (63 percent)

“Our consumer findings underscore the need for industry-wide smart home education for real estate sales agents,” said Coldwell Banker president and CEO Charlie Young in a statement. “As the smart home leader in real estate, Coldwell Banker is at the forefront of this trend.

“We were the first to offer a smart home certification and definition of a smart home which positions our network of brokers and agents to deliver a competitive advantage for their customers in an ever-changing market.”

About the survey

The 2017 survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate from December 5-7, 2017, among 3,129 U.S. adults ages 18 and older, and the 2016 survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate from November 14-16 and November 18-22, 2016, among 4,108 U.S. adults ages 18 and older.

Email Marian McPherson.

Source: click here

Read More

INSPIRED, INTELLIGENT, INSIGHTFULL

STAY INFORMED WITH TIMELY AND INTERESTING ARTICLES FROM OUR BLOG, MISSION CHRONICLE. OUR ASPIRATION IS TO PROVIDE REALTORS AND OTHER REAL ESTATE INDUSTRY PROFESSIONALS WITH EXCEPTIONAL RESOURCES AND SHARE OUR KNOWLEDGE TO PROPEL YOU TO YOUR GOALS.

  • Cloud MLX now available to more agents through two California MLS deals

    Cloud MLX today announced deals making its front-end MLS interface available to subscribers of two...

  • You can expect higher rents wherever Amazon’s HQ2 lands

    The city eventually chosen by Amazon to host the tech and e-commerce giant’s second U.S. headquart...

  • New housing construction plunges to lowest level in more than a year

    Driven by a drop in single-family construction, U.S. housing starts plunged in December, marking the...

  • These 20 markets are the finalists for Amazon’s HQ2

    Amazon on Thursday announced which 20 markets made the cut as finalists for its full-fledged, secon...

  • Zillow unveils new app for capturing 3-D home tours

    Zillow on Thursday unveiled a new, free app called Zillow 3D Home that will allow agents, brokers, a...

  • Zillow sued over Zestimate display: Making sense of the dispute

    Real estate giant Zillow Group has been hit with an antitrust lawsuit alleging the company is restra...

  • 3 genius ways to split marketing costs with other agents

    One way real estate agents are getting more ROI from their marketing efforts is by teaming up. Plan...

  • How to sell more real estate with great listing descriptions

    The power of words becomes evident when it comes to writing real estate descriptions. Many think tha...

  • Matterport now captures 3-D tours in half the time

    Have suggestions for products that you’d like to see reviewed by our real estate technology ex...

  • How to build a magnetic social media presence

    Extreme beauty, dynamic personality and social media marketing savvy are just three of the reasons I...

January 2018
Mon Tue Wed Thu Fri Sat Sun
« Dec    
1234567
891011121314
15161718192021
22232425262728
293031  

  • Polls

    What information you are looking for?

    View Results

    Loading ... Loading ...
  • Last month Results

    How Is My Site?

    • Good (100%, 3 Votes)
    • Excellent (0%, 0 Votes)
    • Bad (0%, 0 Votes)
    • Can Be Improved (0%, 0 Votes)
    • No Comments (0%, 0 Votes)

    Total Voters: 3

    Vote

    Loading ... Loading ...