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Why using Snapchat for more than marketing is beneficial

Dustin Brohm of SearchSaltLakeCity.com joins Homesnap’s Gayle Weiswasser to talk about using Snapchat to create both marketing content and fun social media to build a strong set of followers — who can easily turn into clients — without making them feel pressured. Dustin Brohm is an Inman contributor, Salt Lake City Realtor and the founder of SearchSaltLake.com. […]

Redfin assigns ‘Opportunity Scores’ to properties in partnership with ‘The Opportunity Project’

EMBARGOED UNTIL 8:00 AM EST In partnership with a White House initiative, Redfin has unveiled property ratings designed to help consumers pinpoint homes that offer short, low-cost commutes to lots of jobs. Redfin’s “Opportunity Scores” are meant, in part, to promote economic mobility, though whether they actually do may be a matter of debate. Redfin assigns “Opportunity Scores” to properties based […]

7 trends that will make or break traditional real estate

Nearly all business outlook reports now have a section for an increasingly powerful market segment: the millennials. Young adults born between the early 1980s to the early 2000s are included in this segment otherwise known as Generation Y. Millennials are self-expressive, innovative and receptive to new ideas and ways of living. The rapid speed of […]

Podcast: 4 reduction rules for when the price is wrong

Your sellers insisted on a higher list price — and now the home is just sitting. How do you get the much-needed price reduction without being shown the door? Before the sellers gets the chance to fire you, make sure you’re not the one committing real estate malpractice by not communicating with them. Remember. When […]

How sellers can catch the first-time buyer wave this summer

The spring real estate market has been one of the busiest in nearly a decade, with homes moving the fastest since the start of the housing recovery, and asking prices reaching record highs. As the summer market heats up, first-time homebuyers are expected to make significant contributions to the already-impressive buyer pool, catapulting demand higher than […]

First-time homebuyers facing backlash of improving housing market

Buying a home for a first-timer is exciting. Aside from the actual transaction, the hunt for a home and figuring out wants versus needs is part of the process. And then, when you do secure that home, it’s nothing short of a celebration for you and your client. However, an increasing problem for first-time homebuyers scouring the […]

California home prices expected to climb even higher annually

CoreLogic’s June report finds that loan refinancing doesn’t make sense for a lot of current homeowners in the U.S. Forecasts predict mortgage rates will increase this year, so CoreLogic used its data to determine refinancing conditions, mortgage denial rates and the overall health of the housing market throughout the nation. As of May 12, 2015, the […]

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