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Why buyers buy — unlocking your clients’ reptilian instincts

Would you like to unlock the secret of what causes buyers to buy? If you’re ready to discover the words and images that trigger the brain centers for buying behavior, Clotaire Rapaille’s research has the key. “The Culture Code” / Clotaire Rapaille In previous columns, I have discussed how Clotaire Rapaille has unlocked the culture […]

70 real estate lead generation ideas for 2016

Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand. For example, if you have ever had a friend coyly admit, “I know you’re in real […]

Rising price, fewer sales in Southern California housing market

Typical of the late Spring season, sales within the Southern California housing market jumped between April and May, according to CoreLogic’s latest data brief. While the upward monthly shift is historically standard, May’s total sales were lower than the long-term average. Encompassing Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties, the number of home sales grew […]

ZIP code profile: 92835

The 92835 ZIP code comprises part of the city of Fullerton, about a 45-minute drive from Los Angeles and 20 minutes from Anaheim. Part of Orange County, the area is home to numerous colleges and is known for its entertaining downtown district, dubbed “Bourbon Street West” by OC Weekly. Majority of 92835 home values to rise through 2016 Click To Tweet According […]

ZIP code profile: 60169

The 60169 ZIP code comprises the village of Hoffman Estates, about an hour drive from Chicago. Part of Cook County, Hoffman Estates is home to Poplar Creek Country Club and James B. Conant High School, a public high school with a 9/10 rating on Greatschools. Most 60169 home values to continue fall through 2016, excluding some centralized homes Click To Tweet According to […]

Facebook’s Canvas gives agent listings a visual edge

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Real estate has claimed a tremendous presence on Facebook. The vibrant comment threads, lead collection strategies and general promotions you see every day are just a few examples of how industry professionals have leveraged this platform for business. In […]

4 easy DIY fixes all real estate agents should know

As a Realtor and broker with over a decade of experience, I have been through hundreds of home inspections. Whether representing the buyer or the seller, I take each home inspection as a learning opportunity to teach my clients about major versus minor repairs. As the years have passed, I have learned some easy DIY […]

Tough conversations: Inman is stirring things up at Connect San Francisco

Twenty years ago when Connect began, we were known for stirring up the industry, particularly the old guard. In that spirit, we are reviving our roots with a series of debates — sometimes-uncomfortable discussions and lively in-your-face presentations. Grab the microphone or sit back; let’s have some fun. Here is a sampling. Sonja Trauss Notorious […]

What we know (and don’t know) about the impact of Brexit

Reposted with permission from the Windermere Real Estate blog. The decision of the British public to leave the European Union is a historic one for many reasons, not least of which was the almost uniform belief that there was absolutely no way that the public would vote to dissolve a partnership that had been in existence since the […]

It’s the Monday after Brexit happened — what should you be doing?

I bought a house at the end of February, and I still can’t decide whether it was the smartest or stupidest thing I’ve ever done. And I intentionally immerse myself in real estate every day, trying to learn more about the ins and outs — and the global economies that drive this industry. If I’m this […]

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